Hybrid Why You’ll Love This Role Most marketing job posts blur together. “Fast-paced environment.” “Wear many hats.” “Be creative.” Not this one. We’re Hailey-Petty Law Firm, a Texas-based estate planning and probate practice that helps families protect their life’s work and care for loved ones. And we’re growing. Fast. We don’t need another “idea person.” We need a marketing manager who can partner directly with the owner of the firm to scale it — and then execute like a pro. Someone who can take a strategy, run ads, connect the tech, analyze the data, and actually make the phone ring. Here’s what’s different about this role: sometimes you’ll be shoulder-to-shoulder with the owner, collaborating on big-picture growth moves. Other times, you’ll be in the zone on your own — headphones on, music playing, cranking out landing pages, building CRM automations, running reports, and making sure nothing slips through the cracks. If you love seeing a plan through from idea to measurable results — and you’re tired of jobs where marketing is just “posting on social” — this might be the role you’ve been waiting for. Compensation- • Base salary: $60,000 - $75,000/year • Additional performance incentives tied to marketing ROI and firm growth Responsibilities: Your Day-to-Day Marketing Strategy & Paid Advertising • Manage and optimize Google PPC and Facebook Ads (budgets, targeting, landing page design, copy direction, A/B testing, reporting) • Track full-funnel performance: cost per lead, cost per consult, ROI • Ensure everything — from keywords to copy to landing pages — is aligned and converting Website, Landing Pages & Tracking • Build and update landing pages (WordPress or similar) • Connect forms to CRM (Lawmatics, Clio Grow, HubSpot, etc.) so no lead slips through the cracks • Maintain attribution, analytics, and reporting systems Data Analysis & Reporting • Use Excel and AI tools to dig into marketing and sales data to uncover hidden wins • Create clear reports, charts, and dashboards to explain findings • Present insights to the owner and leadership team in plain language so decisions are data-driven SEO & Organic Growth • Oversee on-page SEO basics (titles, H1s, meta descriptions, image alt text) • Work with content providers to ensure blogs, videos, and guides are optimized to rank Email & Automation • Manage segmented email campaigns and drip sequences for leads, clients, and referral partners • Analyze open, click, and conversion metrics — and make them better every month Referral Partner Outreach & Business Development • Coordinate partner appreciation campaigns (gifts, drop-offs, event touchpoints) • Plan and manage webinars, workshops, and referral trainings • Track and report partner relationships and results Qualifications: What We’re Looking For….. • Are obsessed with performance — tracking numbers, testing angles, improving ROI • Have 5+ years of experience in marketing (preferably law firm or local services) • Know how to make Google PPC and Facebook Ads profitable • Can learn tech tools quickly and troubleshoot without handholding • Value execution over endless brainstorming sessions • Want your work to actually mean something beyond “more clicks” Compensation: $60,000 - $75,000 yearly + additional performance incentives

• Your Day-to-Day Marketing Strategy & Paid Advertising • Manage and optimize Google PPC and Facebook Ads (budgets, targeting, landing page design, copy direction, A/B testing, reporting) • Track full-funnel performance: cost per lead, cost per consult, ROI • Ensure everything — from keywords to copy to landing pages — is aligned and convertingWebsite, Landing Pages & Tracking • Build and update landing pages (WordPress or similar) • Connect forms to CRM (Lawmatics, Clio Grow, HubSpot, etc.) so no lead slips through the cracks • Maintain attribution, analytics, and reporting systemsData Analysis & Reporting • Use Excel and AI tools to dig into marketing and sales data to uncover hidden wins • Create clear reports, charts, and dashboards to explain findings • Present insights to the owner and leadership team in plain language so decisions are data-drivenSEO & Organic Growth • Oversee on-page SEO basics (titles, H1s, meta descriptions, image alt text) • Work with content providers to ensure blogs, videos, and guides are optimized to rankEmail & Automation • Manage segmented email campaigns and drip sequences for leads, clients, and referral partners • Analyze open, click, and conversion metrics — and make them better every monthReferral Partner Outreach & Business Development • Coordinate partner appreciation campaigns (gifts, drop-offs, event touchpoints) • Plan and manage webinars, workshops, and referral trainings • Track and report partner relationships and results