Job Description

As a Marketing Manager I for Lifecycle & CRM Operations at Care.com, you will sit at the intersection of marketing, technology, and data — owning the hands-on build, testing, and deployment of multi-channel lifecycle campaigns across email, push, SMS, in-app, and embedded messaging. This is a deeply technical role for a detail-obsessed operator who takes direct, hands-on experience in Iterable — across workflows, campaigns, catalogs, and data management — and puts it to work in close collaboration with Lifecycle Strategy, Product, and Engineering to translate technical capabilities into business outcomes.

Campaign & Journey Operations:

• Build, QA, and launch dynamic lifecycle and behavioral campaigns across channels — bringing a sharp eye for detail and strong organizational discipline to ensure accurate setup, targeting, scheduling, and deployment for both ad hoc and recurring sends.
• Create and manage cross-channel workflows in Iterable with advanced targeting logic, triggers, segmentation, and personalization rules, including A/B and multivariate test configuration.
• Develop and maintain performance-optimized templates with a strong working knowledge of HTML/CSS to troubleshoot and resolve rendering issues across devices.
• Monitor campaign health post-launch and proactively troubleshoot issues across templates, data, targeting logic, and integrations to ensure campaigns function as intended.

Technical environment & ways of working:

• Operate within a highly technical organization where deep data fluency is expected — you should know your data inside and out
• Understand how data flows into Iterable via our data warehouse or custom events, and partner with Product and Engineering on technical requirements for your projects
• Bring a natural curiosity to problem-solving, proactively catching errors and discrepancies before they impact performance

Cross-Functional Collaboration:

• Show up as an active participant in cross-functional team calls — not just as an executor, but as a contributor who brings ideas to the table that improve workflows, targeting, and personalization.
• Partner closely with the Lifecycle CRM Strategy team to translate strategic direction into technical builds, and communicate clearly on timelines, dependencies, and risks to keep complex work moving forward with accountability.

Qualifications

• 2-4+ years of Digital Marketing or CRM operations experience
• Deep experience with enterprise marketing automation platforms (e.g., Iterable, Braze, Customer.io, or Salesforce Marketing Cloud) is required; direct hands-on experience with Iterable is a major plus.
• Demonstrated experience working with data, reporting on key performance metrics, and delivering actionable insights based on trends.
• Mid-level HTML/CSS skills with the ability to troubleshoot rendering and technical issues.
• Solid understanding of marketing best practices, personalization strategies, triggered/automated programs, A/B testing, and responsive design.
• Ability to work quickly and independently while under deadline pressure and follow through on assignments.
• You thrive in an agile, test-and-learn environment, you’re curious and inquisitive by nature and can advocate for—and adopt— new marketing solutions as needed.
• Nice to have familiarity with automation, AI, and machine learning features within CRM tools to improve personalization and operational efficiency
• BA/BS required

Additional Information

Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care.

Salary Range: $80,000 - $100,000 The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).

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