Marketing Manager - Outdoor Living Products - Base Salary to 120k/year - Mount Joy, PA
Mount Joy, PA
Full Time
Paid
Responsibilities
Marketing Manager - Outdoor Living Products - Base Salary to 120k/year - Mount Joy, PA
Founded in 1997, the company is a leading manufacturer of specialty building products, known for architecturally driven systems designed for multifamily and hospitality projects. With a strong focus on premium composite decking, railings, and accessories, they combine innovative design with long-lasting performance. Committed to simplifying the building process for contractors, dealers, and property owners, their mission is to help both professionals and homeowners bring inspired outdoor spaces to life.
The Marketing Manager take full ownership of the marketing function by leading strategies, overseeing daily execution, and partnering with an external agency to strengthen brand presence, drive engagement, and support business growth across key markets. The ideal candidate brings a mix of digital skills, creative direction, project management, and team coordination. The Marketing Manager will play a key part in driving brand visibility and supporting sales initiatives across multiple channels.
Responsibilities:
Lead marketing staff and manage relationships with external agency to ensure brand alignment and campaign execution
Develop and execute marketing plans focused on business growth and brand consistency
Direct creative and campaign initiatives with agency partners, overseeing timelines, budgets, and deliverables
Manage company branding across digital and print media, internal documents, website, and advertising
Create and update digital content including website, email communications, and social media
Support business development with updated collateral, product materials, and sales tools
Plan and coordinate trade show participation, industry events, and customer-facing promotions
Analyze and report marketing results and campaign ROI
Conduct market and competitor research to guide marketing direction
Qualifications:
Bachelor’s degree in marketing, graphic design, communications, or a related field
4+ years of B2B marketing experience preferred
Background in construction and/or manufacturing environments
Experience working with external marketing agencies or freelancers
Proficiency in digital tools and CRMs such as WordPress, Google Analytics, Hubspot, or Salesforce
Willingness to travel occasionally to events, job sites, and field locations