Marketing Manager

Premium Service Brands - Corporate

Marketing Manager

Charlottesville, VA
Full Time
Paid
  • Responsibilities

    Benefits:

    401(k)

    401(k) matching

    Bonus based on performance

    Dental insurance

    Donation matching

    Employee discounts

    Flexible schedule

    Free food & snacks

    Health insurance

    Help or transport service

    Opportunity for advancement

    Paid time off

    Parental leave

    Training & development

    Tuition assistance

    Wellness resources

    About Extraordinary Brands

    Extraordinary Brands is a dynamic, multi-brand franchisor supporting a growing portfolio of leading boutique fitness and wellness brands, including CycleBar, Rumble Boxing, Neighborhood Barre and Row House. We’re building something extraordinary, and we’re doing it with a high performing, dispersed team across the country that thrives on collaboration, creativity, and hustle.

    Position Overview

    The Marketing Manager is a hands-on, execution-driven role responsible for owning organic social media, email marketing, community engagement, brand-level copywriting, and field marketing facilitation across assigned brands within the Extraordinary Brands portfolio. This role bridges brand strategy and local execution, translating national campaigns into clear, actionable guidance and assets for franchisees in close partnership with franchise business coaches.

    Key Responsibilities

    The Marketing Manager will be responsible for the following:

    Own execution of organic social media, email marketing, and brand-level copywriting across assigned brands

    Support the planning and rollout of brand campaigns by translating strategy into clear executional needs, assets, and timelines

    Facilitate field marketing efforts by helping franchisees understand what to execute, when, and how at the local level

    Partner closely with franchise business coaches to identify brand-aligned local initiatives and support studio execution

    Source, curate, and organize studio-generated content to support social, email, and digital channels

    Coordinate with internal creative and digital resources to ensure timely, on-brand asset development and deployment

    Ensure all marketing activity aligns with approved brand standards, frameworks, and tone of voice

    Support omnichannel campaigns by providing copy, content inputs, and localized assets (without owning paid media execution)

    Track performance of organic social, email, and campaign initiatives and share insights on engagement and effectiveness

    Present marketing plans, campaign rollouts, and performance updates to internal teams and franchise audiences in a clear, confident, and compelling manner

    Collaborate cross-functionally with operations and leadership to support broader business objectives

    Qualifications

    Bachelor’s degree in Marketing, Communications, or a related field

    4–7 years of marketing experience, ideally in a franchise, multi-brand, or consumer-facing environment

    Strong copywriting skills across social, email, and brand marketing contexts

    Experience owning organic social media and community engagement

    Comfort working in franchisee-facing or field-support roles

    Highly organized, execution-focused, and comfortable managing multiple priorities

    Additional Requirements

    Ability to manage multiple priorities across brands in a fast-paced environment

    Willingness to travel occasionally for brand or leadership meetings

    Strong attention to detail and commitment to brand standards

    Monday–Friday onsite schedule

    Ability to lift and transport light materials for photo/video shoots

    Occasional travel for brand events or franchise support

    All candidates are subject to a criminal background screening as a condition of employment.

    Equal Employment Opportunity Statement

    Extraordinary Brands is an equal opportunity employer committed to creating a diverse and inclusive workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected classification.

    Applicants requiring reasonable accommodation during the application or hiring process should contact: HR@ExtraordinaryBrands.com