Job Description
1. Strategic Positioning & Narrative Development
- Develop and maintain core messaging for SAP validation platform (S/4HANA migrations, cloud transformations, continuous delivery)
- Conduct competitive analysis and create “Win Themes” and sales battlecards
- Adapt marketing frameworks for new IT products while maintaining a unified brand voice
2. High-Authority Content & Sales Enablement
- Author technical content: white papers, migration guides, solution briefs
- Equip global sales teams with pitch decks, ROI calculators, and discovery guides
- Act as product evangelist at webinars, industry events, and analyst briefings
3. Go-to-Market Execution
- Lead product launch orchestration, ensuring alignment across Product, Sales, and Customer Success teams
- Provide technical content for ABM and digital lead generation campaigns
- Support SAP partner network and user group initiatives (ASUG/DSAG) to drive brand awareness