Benefits:
401(k)
Dental insurance
Health insurance
Vision insurance
Ready to turn up the wattage on your career? At Renu, we’re not just installing panels—we’re igniting a movement. As one of the top solar energy companies, we’re searching for bold, mission-driven individuals to help us reshape the energy landscape.
Company Overview At Renu Energy Solutions, marketing is about understanding people and building awareness of how solar energy can satisfy their needs. We’re looking for an experienced and versatile marketing manager who’s eager to do this and more. The ideal candidate has experience in developing and executing marketing campaigns while managing and inspiring a team. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the industry's changing needs.
Objectives of this Role
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
Partner on email campaigns, performance marketing, and website content with the marketing team to design, test, and evolve lead-nurturing tactics.
Duties and Responsibilities
Help develop creative briefs and guide creative direction to meet objectives for all public-facing and company communications, including print, digital, and video assets.
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment and continuity of communications and messaging in all channels.
Manage content and updates for customer and internal touch points, establish budget guidelines, document business processes, and provide sales support.
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
Work with the Senior Director of Marketing to identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
Present ideas and final deliverables to multiple departments, and communicate with senior leaders about marketing programs, strategies, and budgets.
Required Skills and Qualifications
Knowledge of marketing-related business practices, including advertising, market research, technology and budgeting.
Proficient with business and marketing-related software programs such as Adobe Creative Suite, Office 365, Zoho CRM (or similar), Mail Chimp, Google Adwords, Google Analytics, etc.
Effective communication skills and adaptable communication style for interacting with team members, upper management and clients.
Proven success in developing marketing plans and campaigns.
Strong project management, multitasking, and decision-making skills.
Metrics-driven marketing mind with eye for creativity.
Experience with marketing automation and CRM tools.
Time management and organization skills for planning and executing both large and small marketing projects and initiatives.
Leadership skills to motivate team members and manage conflicts.
Analytical and problem-solving skills for coming up with ideas to increase demand for products and services.
Preferred Skills and Qualifications
Bachelor’s degree (or equivalent) in marketing, business, or related field.
7-10 years of experience in marketing and business.
Experimenting with various organic and paid acquisition channels.
Proficiency with online marketing and social media strategy.
Proven success in designing interactive applications and networking platforms.