Benefits:

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Profit sharing

Training & development

Vision insurance

Wellness resources

We are seeking an experienced, hands-on Marketing Manager to lead all marketing efforts across So Hospitality Group. We are looking for someone who thrives in a dynamic environment, balances strategy with execution, and enjoys being out in the field connecting directly with our teams, guests, and communities.

The ideal candidate is both creative and analytical, with a deep understanding of digital and traditional marketing, community outreach, and brand development. You’ll be responsible for driving growth and sales, ensuring consistent brand presence across all concepts, and executing initiatives that enhance visibility and guest engagement.

Key Responsibilities

Oversee and execute marketing initiatives for all brands

Develop and implement comprehensive marketing strategies, campaigns, and calendars

Create, manage, and update digital content, including social media, email marketing, and websites

Design and produce marketing materials using Adobe Creative Suite

Set up, manage, and track paid ad campaigns, KPIs, and performance metrics

Manage and optimize CRM tools for guest communication, retention, and loyalty programs

Lead field, community, and event marketing including on-site activations, partnerships, and sponsorships

Manage relationships with third-party vendors, marketing agencies, photographers, and media partners to ensure brand consistency and timely execution

Conduct regular on-site visits to all locations to ensure marketing materials, messaging, and guest experiences align with brand standards

Collaborate closely with operations, culinary, and event teams to support promotions and storytelling

Analyze performance data, prepare reports, and adjust marketing strategies to maximize ROI

Support public relations and local media outreach to enhance brand visibility

Represent the company at community and industry events as a brand ambassador

Oversee weekly performance review meetings to evaluate marketing initiatives, present key insights, and drive continuous improvement across campaigns

Required Qualifications

3+ years of marketing experience in marketing. Preferred hospitality, F&B, or a related consumer-facing industry

Strong knowledge of digital and traditional marketing channels

Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva is a plus

Excellent communication, leadership, and organizational skills.

Ability to balance strategic planning with hands-on execution including content creation, posting, and activation

Occasional weekend availability for events, activations, or special promotions

Consistent location visitation required to maintain strong relationships with on-site teams and ensure marketing accuracy

Preferred Qualifications

Proven experience managing paid advertising, KPIs, and CRM tools

Demonstrated experience in vendor and agency management, including third-party relationships

Experience with influencer partnerships, PR campaigns, and community outreach

Background in hospitality, restaurant group, or lifestyle brand marketing

A creative mindset with an eye for brand storytelling and guest engagement

Passion for food, beverage, and delivering memorable experiences