Benefits:

Competitive salary

Dental insurance

Employee discounts

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Job Summary:

We are looking for a versatile and detail-oriented Marketing Coordinator to oversee and execute various marketing initiatives. The ideal candidate will be responsible for managing email campaigns, creating marketing collateral, coordinating with vendors, and ensuring the success of trade shows and advertising efforts. This role requires strong project management skills, creativity, and the ability to juggle multiple priorities effectively.

Key Responsibilities:

Marketing Strategy & Revenue Growth

Develop and execute a comprehensive B2B marketing strategy for vape and OTP distribution

Drive revenue through product launches, vendor promotions, and targeted campaigns

Identify emerging vape and nicotine product trends to support sales growth

Manage marketing budgets and track ROI

Digital Marketing & Lead Generation

Oversee email marketing, SMS campaigns, paid ads, SEO, and social media (within compliance guidelines)

Build targeted campaigns for smoke shops, convenience stores, and retail chains

Optimize conversion rates and customer acquisition funnels

Manage website promotions and product marketing content

ERP & Data-Driven Marketing (SAP B1 Preferred)

Utilize sales data and reporting from SAP Business One to segment customers and drive campaigns

Analyze purchasing trends, inventory movement, and top-performing SKUs

Create dashboards and performance reports tied to revenue and profitability

Compliance & Industry Regulations

Ensure all marketing materials comply with FDA and state advertising regulations

Stay current on nicotine and tobacco marketing restrictions

Develop compliant promotional strategies for age-restricted products

Sales & Vendor Collaboration

Partner with Sales to support promotions and key account initiatives

Coordinate co-op marketing campaigns with manufacturers

Manage trade show marketing and distributor events

Create marketing materials (catalogs, flyers, digital assets)

Qualifications:

Required:

5+ years of marketing experience (vape, tobacco, nicotine, or regulated products preferred

Experience in B2B marketing and wholesale distribution

Strong knowledge of vape/OTP market trends

Experience managing digital marketing campaigns

Analytical mindset with data-driven decision-making skills

Preferred:

Experience with SAP Business One (SAP B1)

Experience marketing age-restricted or highly regulated products

Trade show and event marketing experience

CRM and marketing automation platform experience

What We Offer:

Competitive salary: $75,000–$110,000 (based on experience)

Performance-based bonus structure

Paid time off

Health benefits - Medical, Dental, Vision

Career advancement opportunities in a high-growth distribution company

Why Join Us?

Leadership role with direct impact on company growth

Work in one of the fastest-growing segments of consumer distribution

Strong executive visibility and decision-making authority

Opportunity to build and scale a marketing department