Position Overview: We are seeking a high-performing Marketing Manager to own and execute all marketing efforts across multiple office locations. This role is responsible for driving lead generation, increasing consult volume, and strengthening brand presence in key markets. This is a performance-based role focused on measurable growth, revenue impact, and accountability.

Key Responsibilities:

Lead Generation & Growth

Drive consistent, qualified consultation volume across all offices

Develop and execute aggressive local marketing strategies for new markets (St. Petersburg, West Palm Beach, etc.)

Own and optimize cost per lead, cost per consult, and ROI

Digital Presence

Fully manage and optimize Google Business Profiles across all locations

Own SEO strategy and execution (local + organic growth)

Oversee and optimize paid advertising campaigns (Google Ads, LSAs, etc.)

Ensure strong, consistent brand presence across all channels

Reputation Management

Own and scale review system

Rapidly increase review count and maintain high ratings

Implement systems that consistently generate client feedback

Intake & Conversion Optimization

Partner with intake team to increase booking and conversion rates

Analyze call flow, follow-up, and lead handling

Identify and fix conversion gaps

Vendor & Performance Management

Manage and hold all marketing vendors accountable

Replace underperforming vendors quickly

Ensure all efforts are ROI-driven

Reporting & Accountability

Report weekly on leads, consults, conversion rates, and cost per lead

Provide clear, data-driven insights and action plans

Take ownership of results, not just activity

Qualifications

5+ years of proven marketing experience with measurable results

Experience generating leads in a service-based or high-ticket environment (law firm strongly preferred)

Strong expertise in local SEO, Google Business, PPC, and lead generation systems

Demonstrated track record of increasing leads, consults, and revenue

Highly analytical and performance-driven mindset

Ability to move fast, take ownership, and operate with minimal oversight

What We Are Looking For

A high-output, results-driven individual not a coordinator or assistant

Someone who thinks in terms of revenue, not just marketing tasks

Comfortable being held accountable to clear performance metrics

Able to identify problems quickly and implement solutions without hand-holding

What Success Looks Like (First 90 Days)

Noticeable increase in consult volume across locations

Clear reporting and visibility into all marketing channels

Improved conversion rates and cost efficiency

Stronger presence in new markets

Important This is not a social media or content-only role. This position is responsible for driving measurable growth and revenue for the firm.

Equal Employment Opportunity Statement Zoecklein Law is an equal opportunity employer. We are committed to creating a workplace free of discrimination and harassment. All employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status in accordance with applicable federal, state, and local laws.

E-Verify Statement Zoecklein Law participates in E-Verify. All new hires will be required to complete Form I-9 and provide documentation establishing identity and authorization to work in the United States.