Build the Marketing Engine for a High-Growth SaaS Innovator (Hybrid NYC Area)

A rapidly scaling SaaS company that’s revolutionizing how enterprises manage information security and customer data is seeking a Digital Marketing Specialist to be a foundational member of their team, responsible for building their digital demand generation function from the ground up.

This isn't a role for someone who just uses martech; it's for someone who has implemented, owned, and managed complex martech stacks and processes. If you have a proven track record of driving inbound leads for enterprise software (not just consumer brands), we want to talk to you.

What You'll Do:

• Architect and own the digital marketing engine, focusing on inbound lead generation.
• Design, execute, and optimize paid digital campaigns across various platforms (Google Ads, LinkedIn, Display, etc.) with a keen eye on ROI and lead quality.
• Spearhead A/B testing and experimentation across ads, landing pages, and funnels to continuously improve performance.
• Dive deep into analytics (Google Analytics, SEMrush, HubSpot, etc.), translating data into actionable insights to optimize campaigns at a systems level.
• Leverage and implement marketing automation tools to enhance efficiency and personalize customer journeys.
• Handle the technical implementation of tracking pixels, conversion events, and attribution models to ensure precise measurement.
• Stay ahead of the curve on modern marketing tech and AI-enabled workflows.

What You Bring:

• 2-4 years of hands-on experience in digital marketing, ideally gained in startups or marketing agencies, where you've had the opportunity to build and own processes.
• Strong background in Enterprise B2B SaaS marketing and demand generation.
• Demonstrated ability to measure performance at a systems level, not just channel.
• Comfort with technical implementation in addition to design or messaging.
• Expertise in Google Ads, LinkedIn Ads, and other paid digital channels.
• Proficiency with analytics and marketing automation tools.

What's On Offer:

• Hybrid flexibility: Located in the NY area (NY, CT, NJ), with the ability to come into NYC once a week or twice a month.
• A unique greenfield opportunity to shape the company's trajectory.
• Work with a high-performing team at an early-path-to-profitability company backed by top-tier investors.
• Unlimited vacation, wellness benefits, and a focus on professional growth.