Benefits:

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Flexible schedule

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Wellness resources

Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday

We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.

For our Lakewood office we are searching for a Marketing Performance Strategist, mainly focused on defining how we measure success across all brands (AlphaGraphics, PostNet, World Options), surface the insights that shape where we invest, and translate performance data into clear recommendations that move the business forward. You will partner closely with IT, Finance, external agencies, and franchise-facing teams.

This is not a reporting role, and it is not a campaign execution seat. This is a strategy role for someone who looks at performance data and asks what should we do about this, not what does this say.

The Marketing Performance Strategist acts as the strategic right hand to the VP of Marketing. Fortidia US is building a marketing organization where every initiative, every dollar, and every campaign connects directly to revenue, and the Marketing Performance Strategist is at the center of that shift.

The Marketing Performance Strategist will report to the VP of Marketing.

Main tasks and responsibilities:

Performance Architecture

Design and own the end-to-end measurement framework across all brands and channels. Build attribution models that connect marketing activity to franchise-level revenue. Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.

Build measurement across paid, organic, email, local, national, and partner channels

Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost

Define what we measure, why it matters, and how it connects to business objectives

Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders

Strategic Insights and Recommendations

Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions. You deliver the interpretation with a recommendation attached.

Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns

Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities

Develop scenario modeling and forecasting to pressure-test plans before committing resources

Translate data into formats that non-technical stakeholders can act on immediately

Cross-Channel Initiative Tracking

Every active program, campaign, and test across the portfolio should have a single source of truth with metrics tied to revenue. You will build that system and keep it honest.

Own the initiative tracker: a living view of everything in flight with defined success criteria and measurement plans

Monitor health in real time, flag risks early, and propose corrective actions proactively

Ensure every program has a documented post-mortem, building institutional knowledge the team can reference

Synthesize cross-channel performance to identify compounding effects, cannibalization, or blind spots

Cross-Functional Partnership

Marketing does not operate in isolation, and this role does not either. You will serve as the marketing team’s primary strategic bridge to IT, Finance, and external partners.

Partner with IT on data infrastructure, reporting systems, CRM integration, and attribution tooling

Work with Finance on ROI modeling, budget forecasting, and Advertising & Development fund analysis

Manage the performance relationship with outside media agencies: hold them to KPIs and evaluate spend effectiveness

Collaborate with field marketing so local programs are measured and optimized alongside national efforts

Revenue Intelligence and Market Context

Build competitive benchmarking into the performance rhythm: share of voice, positioning, channel effectiveness

Integrate external signals (industry shifts, platform changes, economic conditions) into strategic recommendations

Support executive presentations and board materials with narratives linking marketing investment to growth

Identify emerging channels, technologies, and tactics worth testing based on performance potential

Team Enablement

Coach team members on shifting from activity reporting to outcome-based accountability

Develop templates, dashboards, and playbooks that raise the performance maturity of the marketing organization

Establish and document testing frameworks (A/B, multivariate, holdout) as standard operating procedure

HOW WE MEASURE THIS ROLE

We are a PE-backed franchise portfolio. Everything is measured, including this position.

METRIC | WHAT IT LOOKS LIKE ROI Visibility | Leadership has a clear, trusted view of marketing return across all channels and brands at any given time Insight-to-Action | Recommendations are delivered proactively and adopted into planning within the same quarter Initiative Accountability | Every active program has defined KPIs, a measurement plan, and a documented outcome Cross-Functional Alignment | IT, Finance, and agency partners operate from shared data and aligned priorities Revenue Attribution | Marketing credibly demonstrates its contribution to franchise-level revenue growth Team Maturity | Team members consistently frame their work in terms of business impact, not activity volume

Requirements:

5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations

You have built performance measurement frameworks, not just inherited and maintained them

Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making

Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner

Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools

Ability to distill complex data into compelling narratives for executive and non-technical audiences

Comfortable in a PE-backed environment where marketing is held to revenue accountability standards

You move fluidly between big-picture strategy and granular execution without losing the thread on either

Collaborative spirit, with appreciation of diverse perspectives

Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

Preferred:

Experience in multi-location, franchise, or distributed business models

Multi-brand portfolio marketing background

Familiarity with franchise-specific metrics: same-store sales, new center ramp, brand fund ROI, local vs. national spend optimization

Experience managing or evaluating media agency performance

Exposure to AI-powered marketing tools, predictive analytics, or marketing intelligence platforms

Experience building or owning dashboards used by senior leadership or board-level stakeholders

What We Offer:

A vibrant international environment in a continuously growing company, with many professional and personal development opportunities

Extensive training and development opportunities within the group

A multicultural organizational structure and team.

Annual base salary in the $80k - $100k range based on experience

Team and individual performance-based bonus up to 20% of your annual salary.

Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program

Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member

Application Deadline: This position is expected to close on April 17th, 2026, but may close earlier or later based on business needs. Any updates to the application window will be reflected in this posting.

Flexible work from home options available.

*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.