Job Description

What You'll Actually Do

You'll own marketing for three of our six Central PA physical therapy clinics — Mechanicsburg, Camp Hill, and Shrewsbury — working shoulder-to-shoulder with the clinical directors and the leadership team.

Your job, boiled down to one sentence: bring in new patients and bring back past patients so our clinicians can do what they do best — help people get back to normal naturally.

That means you'll be:

• Reactivating past patients through email campaigns, newsletters, text outreach, and our 30,000-person patient database — people who've been helped before and just need a reason to come back
• Converting cold audiences through direct mail, Facebook ads, and Google campaigns — reaching people in pain who don't know we can help yet
• Running and promoting workshops — coordinating our education events, following up with attendees, and converting interest into appointments
• Building word-of-mouth systems — creating structured ways for happy patients to tell their friends and family
• Tracking what works — measuring results across all three clinics, reporting on what's moving the needle, and doubling down on what wins
• You'll be reporting on real numbers. New patients per clinic. Reactivations. Workshop conversions. You'll know exactly whether you're winning.

Qualifications

You're the right person if...

You've got a track record of doing — not just planning. You've managed campaigns, written copy that converted, followed up on leads, and figured out why the numbers looked the way they did.

You're the kind of person who:

• Takes ownership without being asked. If something needs to get done, you do it.
• Communicates clearly — on the phone, in an email, in person. People trust you quickly.
• Gets things organized and keeps them that way. Three clinics means a lot of moving parts.
• Learns fast and loves it. Marketing changes constantly — that excites you, not scares you.
• Cares about the mission. When a patient calls to say they're back to running again, that means something to you.

You don't need a specific degree or 10 years of healthcare experience. You need to be a self-starter who gets results, communicates well, and genuinely wants to use their skills to help people.

Additional Information

Why Madden & Gilbert?

We've been helping people in Central PA get back to normal since 2008. Our six clinics are staffed entirely by Doctors of Physical Therapy — no shortcuts, no rushing, no 30-patient days with 10-minute appointments. We do it right.

We're ambitious too. We're building toward becoming the #1 PT provider in Central PA by 2030 — and we need the right marketing team to help get us there.

This isn't a "post some social media content and check the box" role. It's a real, results-driven position where your impact shows up in the numbers every single week.

Our marketing reps earned a $6,000 bonus in 2025. We want to beat that in 2026.

What We Offer

• Base wage of $15 - $16/hour + performance bonus (our reps earned $6,000 in bonuses in 2025)
• Full benefits package — health, dental, 401K, generous PTO, and more
• A team that genuinely invests in your growth
• A company with a real mission you can feel proud of
• The chance to build something — not just maintain it