Marketing - Social Media Specialist

B

Baltic Born

Marketing - Social Media Specialist

Lehi, UT
Full Time
Paid
  • Responsibilities

    JOB TITLE Social Media Marketing Specialist

    REPORTS TO Head of Marketing

    JOB SUMMARY The Social Media Specialist plays a key role in developing and executing impactful social media strategies that enhance brand awareness, foster customer engagement, and drive sales growth. This role requires creativity, innovation, and a strong understanding of social media trends. The ideal candidate will be comfortable both behind and in front of the camera, regularly creating engaging content—including video and user-generated-style content—while also managing external content creators (non-influencers or affiliates) to support broader marketing initiatives.

    KEY RESPONSIBILITIES:

    • Develop and execute results-driven social media strategies aligned with the overall marketing goals of our women's retail brand.
    • Create engaging, on-brand content across platforms, with a focus on Facebook, Instagram, TikTok, Pinterest, and YouTube.
    • Be comfortable appearing on camera for content creation, including reels, TikToks, and YouTube shorts.
    • Produce and edit high-quality videos and user-generated content to align with current social media trends.
    • Manage external content creators (excluding influencers and affiliates), providing direction and feedback to ensure content aligns with brand standards.
    • Monitor and manage all social media channels, ensuring consistent branding, messaging, and engagement across platforms.
    • Engage actively with the online community by responding to comments, messages, and inquiries in a timely manner.
    • Collaborate with the marketing team to support product launches, sales promotions, and seasonal campaigns through social media.
    • Stay current with platform trends, tools, and algorithm changes to maximize content performance and audience engagement.
    • Analyze social media performance metrics and adjust strategies as needed to optimize results.
    • Identify key performance indicators (KPIs) and report regularly on progress and insights.
    • Conduct competitor analysis to identify opportunities for differentiation and growth.
    • Partner with internal creative teams—including graphic designers, photographers, and content writers—to produce cohesive, brand-aligned social media assets.

    REQUIREMENTS/KEY COMPETENCIES:

    • Proven experience as a Social Media Specialist or similar role, ideally within the women's retail or e-commerce industry.
    • Comfortable and confident appearing on camera to create engaging video content.
    • Proficient in video editing tools and techniques (e.g., CapCut, InShot, Adobe Premiere Rush, or similar).
    • Experience with Canva for content creation and design.
    • Familiarity with Shopify for product tagging, linking, and basic e-commerce functionality.
    • Outstanding written and verbal communication skills with a passion for storytelling and brand building.
    • Deep understanding of major social media platforms, algorithms, and content best practices.
    • Experience managing external content creators (excluding influencers and affiliates) and providing creative direction.
    • Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Dash Social, etc.).
    • Strong analytical skills, capable of interpreting data to inform content strategy.
    • Ability to juggle multiple projects and meet deadlines in a fast-paced environment.
    • Creative mindset with a knack for spotting and leveraging emerging trends.
    • Bachelor’s degree in Marketing, Communications, or a related field is preferred.
    • Minimum 2 years experience in social media management.
    • Full-time in-office position.

    Why You'll Love Working at Baltic Born:

    • Our Mission: At Baltic Born, we believe every woman deserves to feel confident, beautiful, and empowered through every stage of life. Founded by three sisters, our brand celebrates sisterhood and the strength of womanhood through thoughtfully designed fashion.
    • Our Customer: We serve women navigating various life stages—from young professionals and mothers to wedding guests and dinner hosts—designing pieces that elevate their everyday and special moments.
    • Our Culture: We foster a positive, uplifting work environment where creativity thrives, collaboration is valued, and growth is encouraged.
    • Monthly Employee Appreciation Activities: From team lunches to fun events, we believe in celebrating our team regularly.
    • Paid 30-Minute Lunch Breaks: We value your time and well-being.
    • Free Snacks and Soda: Fuel your creativity with stocked snacks and drinks.
    • Employee Discount: Enjoy our collections with an exclusive employee discount.
    • A Mission-Driven Brand: You'll work for a company that focuses on attainable luxury , extended sizing , and creating fashion that helps women feel their best at every stage of life.

    Join our team and help bring the Baltic Born story to life for women everywhere!