Company Overview:

At Citadel, we possess the skills and expertise to tackle a wide range of commercial projects, paired with deep appreciation for culture and values. Recognizing that each project is unique, we adopt a customized approach by understanding our clients, their values and their goals. We believe that maintaining a positive and enthusiastic attitude is crucial for success. Whether managing a major commercial project or engaging without team, we consistently bring a high energy and commitment.

Job Overview:

The Marketing & Social Media Specialist will be responsible for elevating our brand presence across all digital and traditional channels. The ideal candidate is a creative self-starter with a passion for storytelling, a sharp eye for design and the analytical mindset to drive measurable results through well-crafted campaigns and compelling content.

Key Responsibilities:

Social Media Management

• Manage and grow the company's presence across all social media platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.

• Develop, schedule, and publish daily/weekly content aligned with brand voice and marketing calendar.

• Monitor and respond to comments, messages, and community engagement in a timely manner.

• Track platform analytics and produce regular performance reports with insights and recommendations.

• Stay current on social media trends, algorithm updates, and platform features to maximize reach and engagement.

Content Creation & Capture

• Capture high-quality photo and video content at company events, product launches, and day-to-day operations.

• Edit and produce polished visual assets including images, short-form videos, reels, and stories.

• Write compelling copy for social posts, email campaigns, website pages, and promotional materials.

• Maintain a content library and ensure brand assets are organized, updated, and accessible.

Marketing Campaigns

• Plan, execute, and manage integrated marketing campaigns across digital and print channels.

• Coordinate paid advertising efforts (Google Ads, Meta Ads, etc.) including audience targeting, budgeting, and performance optimization.

• Collaborate with internal teams and external vendors to ensure campaign materials are delivered on time and on brand.

• Analyze campaign results and provide actionable reporting to stakeholders.

Presentations & Marketing Materials

• Design and produce professional presentations for internal meetings, client pitches, and trade shows.

• Create branded marketing collateral including brochures, flyers, banners, email templates, and signage.

• Ensure all materials adhere to brand standards and effectively communicate key messages.

Brand & Strategy

• Support the development and execution of the overall marketing and brand strategy.

• Conduct competitive research and market analysis to identify trends and opportunities.

• Manage company website updates and ensure content is current, accurate, and SEO-optimized.

• Assist in planning and coordinating company events, trade shows, and promotional activations.

Email Marketing & CRM

• Build and manage email marketing lists and campaigns using platforms such as Mailchimp, HubSpot, or similar tools.

• Design email templates and write engaging content that drives open rates, clicks, and conversions.

• Maintain and update CRM records in collaboration with the sales team.

Qualifications:

Experience:

• Communications, Graphic Design, Journalism, or a related field preferred.

• 2-4 years of hands-on experience in a marketing, social media, or content creation role.

• Proven track record of managing social media accounts and executing success.

• Portfolio of marketing materials, content, and/or campaigns required.

· Skills & Competencies:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) and/or Canva.

• Experience with social media management platforms.

• Strong copywriting and editing skills with excellent command of grammar and brand voice.

• Photography and videography skills; familiarity with on-camera equipment and lighting preferred.

• Knowledge of SEO best practices and web content management.

• Experience with email marketing platforms and basic CRM functionality.

• Proficiency in Microsoft Office Suite and/or Google Workspace.

• Familiarity with digital advertising platforms.

• Strong organizational skills and ability to manage multiple projects simultaneously under deadlines.

• Analytical mindset with the ability to interpret data and translate it into actionable insights.

Flexible work from home options available.