Job Description

The De Novo Marketing Specialist plays a critical role in the successful launch and early growth of new PriorityPet Urgent Care locations. This position leads the execution of marketing initiatives for all new De Novo locations, bringing the integrated marketing plans to life from pre-opening through post-launch. This role is essential in building local brand awareness, ensuring consistent brand execution, and driving measurable marketing performance in the first several months of new practice openings.

The ideal candidate is a hands-on marketer with strong project management skills, a sharp attention for detail, and a passion for building community awareness around new brands and services.

Key Responsibilities

• Execute launch marketing plans for new De Novo locations, including website builds, paid media campaigns, and print and digital asset creation.
• Social media strategy to drive local awareness for PriorityPet Urgent Care (PPUC); manage and execute ongoing content calendars for each location in partnership with the ER/UC Regional Marketing Manager.
• Develop and maintain De Novo marketing playbooks, including grassroots marketing tactics, social media guidelines, and launch best practices.
• Partner with the Practice to complete pre-opening marketing-related tasks
• Coordinate pre-opening photo and video shoots, ensuring assets align with brand standards and support marketing needs.
• Support community engagement through planning and executing local events, sponsorships, and outreach activities.
• Establish the digital footprint for new locations, including setup of social media accounts, Google My Business profiles, Nextdoor listings, CallRail tracking, domains, and email configurations (in collaboration with IT).
• Manage paid media execution and creative versioning to drive local traffic and conversions for Priority Pet Urgent Care.
• Oversee signage and exterior graphics, ensuring consistency with brand identity and timely installation for openings.
• Support planning and execution of Open House, partnering closely with Project Manager to ensure deliver a high-impact event that drives local awareness and community engagement.

Qualifications

• 2–4 years of experience in marketing, preferably in multi-location healthcare or retail environments.
• Experience executing integrated marketing campaigns across digital, social, traditional and grassroots channels.
• Strong organizational and project management skills, with the ability to manage multiple launches simultaneously.
• Excellent communication and collaboration skills; comfortable working cross-functionally with creative, operations, and IT teams.
• Familiarity with marketing tools and platforms, such as Meta Business Suite, Google Ads, Google My Business, CallRail, and Canva/Adobe Creative Suite.

Additional Information

Why Join Us

At Alliance Animal Health, you’ll play a pivotal role in expanding our footprint and building brand awareness for new Priority Pet Urgent Care locations nationwide. You’ll join a collaborative marketing team dedicated to delivering impactful, community-driven campaigns that make a difference for pets and their families.

Compensation: $75,000 - $85,000 + bonus potential

WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.

Company Policy & Federal & State Laws Forbid Discrimination Because of Age, Color, Race, Religion, Sex, Disability, Sexual Orientation or National Origin