Benefits:
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Employee discounts
Flexible schedule
Free food & snacks
Free uniforms
Opportunity for advancement
Paid time off
Marketing Specialist
Pay: $24.00 - $28.00 per hour
Location: Orlando, FL
Job Type: Full-Time
About Fence Direct
Fence Direct is one of Florida's leading fence companies, serving residential, commercial, and wholesale customers throughout the state. As we continue to grow, we are looking for a Marketing Specialist who is passionate about digital marketing, content creation, lead generation, and brand growth.
This role is ideal for someone who wants to make a measurable impact on a growing company and develop into a larger marketing leadership role over time.
Position Summary
The Marketing Specialist will be responsible for supporting and executing marketing initiatives that drive brand awareness, generate qualified leads, and support company growth across multiple companies within our organization.
This role combines content creation, social media management, paid advertising, email marketing, website management, and marketing analytics.
Responsibilities
Digital Marketing & Lead Generation
Assist in managing Google Ads and Meta Ads campaigns
Support lead generation efforts through digital marketing initiatives
Track campaign performance and key marketing metrics
Assist with SEO initiatives and website optimization
Support email marketing campaigns and customer communication efforts
Social Media & Content Creation
Create and manage content across Facebook, Instagram, TikTok, LinkedIn, and YouTube
Capture photos and videos of projects, employees, and company events
Create engaging short-form video content including Reels, Shorts, and TikToks
Maintain content calendars and posting schedules
Monitor engagement and online reputation
Brand Development
Help strengthen brand awareness across all marketing channels
Create marketing materials and promotional content
Support customer testimonial and review generation efforts
Assist with company events, promotions, and community involvement
Reporting & Marketing Support
Monitor and report on campaign performance
Track lead sources and marketing effectiveness
Assist with website updates and marketing projects
Collaborate with leadership on growth initiatives
Qualifications
Required
2+ years of marketing, digital marketing, or content creation experience
Experience managing business social media accounts
Strong communication and organizational skills
Experience creating photo and video content
Ability to manage multiple projects and deadlines
Preferred
Experience with Google Ads
Experience with Meta Ads
Experience with Canva and video editing software
Experience with SEO and website management
Experience with email marketing platforms
Experience with CRM systems and marketing automation tools
Benefits
Competitive pay
Paid time off
Growth and advancement opportunities
Professional development opportunities
Opportunity to help build and shape the company's marketing efforts
Growth Opportunity
This position has a clear path for advancement into a Marketing Manager role based on performance, results, and company growth.
Application Requirements
Please include:
Resume
Portfolio or examples of marketing work
Links to social media accounts, campaigns, or content you have managed