Marketing Specialist

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Itasca Consulting Group

Marketing Specialist

Minneapolis, MN
Full Time
Paid
  • Responsibilities

    MARKETING Specialist (Minneapolis, USA)

    Location: Itasca Consulting Group, Inc., Minneapolis, Minnesota, USA

    Employment Opportunity

    Are you ready to make an impact at an employee-owned company with a strong culture of collaboration and innovation? For more than 40 years, Itasca Consulting Group has been a world leader in consulting and software engineering, with 200 employees across 10 global offices. We are excited to announce a new opportunity for a Marketing Specialist to join our growing team.

    Position Overview

    The Marketing Specialist will be a new role as part of a dynamic marketing and sales team, responsible for designing and executing a comprehensive marketing strategy to increase brand awareness and drive software sales growth. This role is ideal for a creative, customer-centric professional who is passionate about developing engaging campaigns, capturing leads, and nurturing them through multichannel platforms.

    Why Choose Itasca Consulting Group?

    1. Influence & Growth: Make meaningful contributions in a nimble, technically respected firm where your ideas drive improvement.
    2. Inclusive, Collaborative Culture : We value diverse perspectives and foster mutual respect, shared learning, and a strong sense of ownership within a casual work environment that supports work-life balance.
    3. Modern Flexibility: Onsite or hybrid work options with flexible start and end times.
    4. Benefits: * Annual performance bonus + potential equity awards * 25 days off (PTO + holidays) * 100% employer-paid health & dental coverage (employee) , 70% coverage for dependents * Health savings account (HSA) with employer contribution, optional FSA * 401(k) with company match * Paid parental leave, short and long-term disability, and life insurance * 100% employer-paid parking or Metro Transit pass * Voluntary vision coverage * Employee Assistance Program (EAP)

    Key Responsibilities

    • Draft and edit compelling web marketing copy
    • Develop and implement search engine optimization (SEO) and paid search strategies to achieve top rankings against competitors
    • Plan, execute, and measure digital and email marketing campaigns to build brand awareness, generate leads, and drive customer engagement
    • Create and manage digital assets and technical content across platforms such as LinkedIn, Facebook, YouTube, and others
    • Track and analyze the performance of campaigns and customer data, providing insights to the team and recommending opportunities to improve our customer experience

    Minimum Qualifications

    • Bachelor's degree in marketing, Advertising, Communications, or related field
    • Prior Marketing experience
    • Technology systems, internet and social media savvy – preferably experience with WordPress (CMS), Microsoft Dynamics 365 Customer Relationship Management (CRM), Adobe products such as Illustrator, Marketing Automation Platforms, and Email Marketing Services
    • Familiarity with statistics and online advertising metrics
    • Experience with Google Ads, Facebook and LinkedIn ads, and emerging digital channels
    • Ability to work independently while thriving in a collaborative team environment.

    Preferred Qualifications

    • Proven marketing content writing proficiency
    • SEO certification or advanced SEO training
    • Prior agency or software industry marketing experience

    Job Details

    Job Type : Full-time

    Location : Downtown Minneapolis, in the Barrel House boutique office building overlooking the Mississippi River and Stone Arch Bridge. 100% company-paid parking or bus passes available

    Schedule : Monday–Friday; primarily on-site with occasional hybrid/remote work at the supervisor's discretion.

    Additional Requirements

    Successful completion of:

    • Criminal background check
    • Verification of employment history, education, and licenses
    • Talent and skills assessment
    • Must be legally authorized to work in the U.S. without present or future sponsorship (e.g., H-1B, L-1, TN). Candidates on or for CPT/OPT are ineligible.

    Salary $70,000–$80,000 annually , depending on experience, qualifications, and skill set.

    Itasca Consulting Group, Inc., is an equal opportunity employer, a drug-free workplace, and complies with ADA regulations as applicable.

    To apply, please submit your cover letter and CV.