The role is located in Lincolnshire, IL (north of Chicago). This is a hybrid role (after 30 days).
** Salary Range: $55k-65k Depending on Experience
** This full time position is complemented by a benefit offering including Medical, Dental, Vision, and Life Insurance, PTO, STD & LTD Benefits, 401k Retirement Plan and more.****
Job Description Summary
We are looking for a dynamic Marketing Specialist to join our team. The ideal candidate will assist the Sr. Marketing Manager in developing marketing strategies to promote our products. Responsibilities include assisting in the creation of engaging content for various channels such as social media, email, and our website, as well as planning tradeshows and meetings, and managing distributor advertising. The Marketing Specialist will collaborate with other teams for a wide variety of projects. Strong communication skills, attention to detail, creativity, and a passion for marketing are essential for success in this position.
****Duties and Responsibilities
Plan, coordinate, and implement special events and other meetings, conferences, trade shows and special projects
Assist in the development of marketing materials, such as brochures and flyers and also includes printing and inventory control
Manage the advertising COOP program which includes reviewing claim submissions from distributors ensuring all information is complete, accurate and stays within budget prior to processing the credit
Create quarterly advertising COOP reports for distributors and set up meetings for review
Manage and maintain the design and content of the KEA website; process back end updates/changes; coordinate contact us emails
Extract and analyze KEA website analytics on a monthly basis
Create monthly website analytic reports with any recommendations and insights found
Maintain and manage the SharePoint MyKubota portal for Marketing.
Create monthly marketing reports
Create some design projects using Canva
Manage promotional items on the KEA promotional item online shop including determining items to be offered, pricing, inventory levels and assist other departments in sourcing for their needs.
Develop, implement and analyze metrics for enewsletters
Create surveys and summarize results
Maintain marketing expenses sheet throughout the year in order to track and stay on budget
Assist with the annual operating budget preparation in relation to advertising, marketing and promotion
Facilitating content for social media (Facebook, Instagram, LinkedIn, YouTube, Twitter, etc.)
Assist with photo and video shoots
Create monthly social media analytics and provide recommendations and insights found to improve
Assist in creating presentations
Assist with the creation of presentations for various meetings and events
Stay updated on industry trends and competitor activities.
Assist with market research and market analysis, communicate, organize, and maintain confidential information and material
Inform Marketing Manager of all noteworthy activities
Make copies, perform other clerical functions and duties as assigned
Maintain an organized and secure work environment
Support co-workers in other departments as needed
Inform Manager of all noteworthy activities
Follow safety guidelines and department and corporate policies and procedures
Authority
N/A
Job Knowledge, Skills, and Abilities
Good organizational skills
Strong attention to detail
Ability to work independently
Ability to multi-task, establish priorities and meet deadlines, maintain a flexible attitude and approach towards assignments, and maintain a level of organization in a changing and fast paced environment
Ability to comprehend a variety of instructions, both oral and written
Ability to communicate in a professional manner
Ability to be tactful and diplomatic in challenging situations
Ability to maintain a high level of confidentiality
Excellent presentation skills
Strong and clear oral and written communication skills
Excellent analytical skills
Advanced knowledge of word processing, presentation and spreadsheet applications
Knowledge of SharePoint
Ability to work with social media management tools such as Sprout Social.
Good analytical skills
Working knowledge of Apple products and OS such as Mac Book Pro, iPad, iPhone, etc.
Knowledge of Canva and graphic design software
Ability to work in WordPress.
Ability to travel approximately 15% of the time, possibly overnight, often with last minute notice; possible international travel.
Strong team player
Can work under pressure to tight deadlines
Some SAP experience
Education and Training
Physical Demands
Sitting and walking for long periods of time with some stooping, bending, and reaching
Dexterity to make fast, simple, repeated movements of the fingers, hands, and wrists
Movement by holding, turning, and grasping of objects
Ability to drive a car and travel by air
Ability to hear normal conversations on phone or in person
Ability to see more than 20 feet
Ability to see color and see/read computer screen
Work Environment
Work is performed in an office environment. Noise level is moderate
Limited exposure to the warehouse. Limited exposure to temperature variations when shipping doors are open
While traveling, will experience noise and comfort levels common to automobiles and airplanes
Tools and Equipment
Required Skills
Required Experience