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Marketing Specialist - SEO, Ad Campaigns & Video Content

Keller Williams

Marketing Specialist - SEO, Ad Campaigns & Video Content

Lee's Summit, MO
Full Time
Paid
  • Responsibilities

    Job Description

    Job Description

    Company Overview:

    We’re a small, fast-paced real estate company helping families buy and sell homes in the Kansas City metro area. We’re not chasing likes or trying to be influencers — we’re focused on creating marketing that generates real results: phone calls and appointments.

    You’ll have creative freedom, a supportive team, and the opportunity to build and lead a marketing system that actually moves the needle. No corporate red tape here — this is your show to run.

    Position Summary:
    We're looking for a creative, self-starting Marketing & Video Specialist to lead content creation and strategy across YouTube, Facebook, Instagram, and our website. You'll work closely with a videographer and have part-time administrative support — but the overall marketing vision and execution will be yours.

    Key Responsibilities:

    • Plan, shoot, and edit short-form videos (Reels, YouTube Shorts, IG, FB)
    • Create compelling hooks, captions, and thumbnails to boost engagement
    • Optimize YouTube content with strong SEO (titles, tags, descriptions)
    • Design attention-grabbing thumbnails and first-3-seconds intros
    • Run and manage Facebook and Instagram ad campaigns
    • Develop a long-term strategy that aligns SEO, social, and video content
    • Collaborate with the team to ensure all content leads to real lead generation
    • Work with our CRM and support email/funnel follow-up campaigns (bonus)

    Qualifications:

    • Strong video editing and storytelling skills
    • Proficiency in social platforms: YouTube, IG, FB (TikTok is a plus)
    • Solid grasp of YouTube SEO best practices
    • Copywriting skills — especially for hooks, captions, and CTAs
    • Eye for good design — especially for thumbnails and reels
    • Experience with Meta Ads Manager (or willing to learn fast)
    • Ability to think strategically and act independently
    • Calm under pressure, driven, and adaptable

    Nice-to-Haves:

    • Experience with CRM systems and email marketing tools
    • Funnel-building or lead-nurture experience
    • Website/blog SEO knowledge

    What We Offer:

    • Creative control and leadership of your department
    • Collaborative team with video support and admin help
    • A role where your work directly impacts growth
    • No corporate politics — just real results in a real business

    To Apply:
    Send your resume along with samples of your work (reels, thumbnails, social campaigns, etc.).

    Company Description

    Ask Cathy Marketing Group, LLC of Keller Williams Realty is an Award Winning Real Estate Company headquartered in Lee's Summit, MO. This team of Realtors is ranked as one of the top 15 real estate teams in the entire Kansas City Metro area. We have been recognized multiple times by the Kansas City Business Journal and Ingram's as one of the 50 Fastest Growing Companies in Kansas City.

    Company Description

    Ask Cathy Marketing Group, LLC of Keller Williams Realty is an Award Winning Real Estate Company headquartered in Lee's Summit, MO. This team of Realtors is ranked as one of the top 15 real estate teams in the entire Kansas City Metro area. We have been recognized multiple times by the Kansas City Business Journal and Ingram's as one of the 50 Fastest Growing Companies in Kansas City.