Marketing Strategic Brand Management Internship (Undergraduate)

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CVS Health

CVS Health

Marketing Strategic Brand Management Internship (Undergraduate)

Remote
Internship
Paid
  • Responsibilities

    JOB DESCRIPTION

    Location: This position is work-from-home

    Our internship experience is a 10-week full-time opportunity that starts on June 5th, 2023 and concludes on August 11th, 2023.

    At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive, and patient focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

    As a Marketing intern for CVS Health, you will gain valuable work experience and participate in:

    • Projects that contribute to the success of the business, including supporting the development of comprehensive B2B and/or B2C marketing plans with the guidance of your manager.

    • Community service activities

    • Professional development workshops

    • Mentorship and networking opportunities

    • Interaction with senior leaders

    • And our corporate interns have an increased likelihood to receive an offer for a future role within our premier Marketing Leadership Program

    About this business area:

    Our team support projects related to building and maintaining our CVS Health Brand:

    • Brand Guidelines

    • Brand focused communications

    • Logos and brand marks

    • Heart Art

    • Illustration

    • Iconography

    • Pictograms

    • Photography

    • Naming

    What you will do:

    The Strategic Brand Manager Intern will support interpreting and executing brand strategies, programs and tactics.

    • Support of brand initiatives from conception to execution while maintaining established deadlines, budget goals and quality, while ensuring that the brand is being leveraged effectively.

    • Support of ongoing Brand Awareness & Training with cross-enterprise stakeholders to drive brand awareness and brand programs and to identify branding opportunities.

    • Support the development and execution of training sessions to ensure creative agencies and colleagues are familiar with the identity system and strategy.

    • Partner with peers, agencies and vendors to ensure projects are delivered on time and on budget.

    Pay Range

    The typical pay range for this role is:

    • Minimum: 17.00

    • Maximum: 27.16

    Please keep in mind that this range represents the pay range for all positions in the job grade within which this position falls. The actual salary offer will take into account a wide range of factors, including location.

    REQUIRED QUALIFICATIONS

    • Meet educational requirements (see education section)

    PREFERRED QUALIFICATIONS

    • Demonstrated leadership experience. Examples include: active roles in student or social organization activities, sports, or school or work-related projects

    • Strong written and verbal communication skills

    • Internship or work experience in related field such as business or marketing

    • Creative problem-solver that can bring ‘out-of-the-box’ thinking to innovate and influence others.

    • Have an interest in obtaining full-time position within CVS Health upon graduation

    • Work visa sponsorship is not available for this role. This includes participation in Curricular Practical Training (CPT), Optional Practical Training (OPT), and F-1 Visa programs.

    EDUCATION

    • Be currently pursuing a Bachelors degree

    • Have an anticipated graduation date between September 2023 and August 2024

    • Have a major, minor or concentration relevant to the position. Examples include: Business, Communications, or Marketing

    COVID-19 VACCINATION REQUIREMENT

    CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

    You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

    BUSINESS OVERVIEW

    Bring your heart to CVS Health

    Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

    Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

    We strive to promote and sustain a culture of diversity, inclusion and belonging every day.

    CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

  • Industry
    Health, Wellness and Fitness
  • About Us

    At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.