Marketing Strategy Intern - Contract Channel

Learn more about GE Appliances
GE Appliances

GE Appliances

Marketing Strategy Intern - Contract Channel

Louisville, KY
Part Time
Paid
  • Responsibilities

    THE CHALLENGE

    We are looking for Sophomore or Junior college student to join GE Appliances, a Haier Company (GEA). The GE Appliances Contract Marketing intern position will be an integral part of the Contract Marketing Team by supporting channel marketing programs, sponsorships and campaigns. This role will also assist and lead development of marketing materials that help our sales team find, quote and win business. This role will also assist in managing day to day operations our Sales Strategy and Operations team, developing tools and resources for our sales team as well as other special projects as needed.

    WHAT YOU WILL DO

    ESSENTIAL RESPONSIBILITIES

    • Support & lead channel marketing campaigns and programs through development of marketing materials, manage various print and digital campaigns working directly with ad agency.
    • Support coordination of virtual HQ customer meetings and events
    • Key contact for asset & image requests for customers - ensure customer websites are updated and accurate with brand guidelines and is representing GEA brands and products as best-in-class
    • Act as point person for organizing all marketing assets in a centralized location. Maintain and publish the Contract Marketing calendar.
    • Manage the purchase order process and payments
    • Coordinate and develop key sales tools to support our "internal" customers, the inside and outside sales teams.

    WHAT YOU NEED TO SUCCEED QUALIFICATIONS/REQUIREMENTS

    • Students Only. Must be currently enrolled in a college or university in a full-time undergraduate program; pursuing a bachelor's degree in Marketing, Communications, Business Management or related discipline.
    • Minimum cumulative GPA of 3.0 required
    • Proficient in Word, Excel, PowerPoint and Photoshop
    • Ability to work flexible hours ranging from 20-40/week (ideally full time in summer) school schedule dependent
    • Must have at least 12 months of education remaining before graduation
    • This is a 12-month internship assignment located in Louisville, KY; student will have to commute daily or as needed/scheduled.
    • Housing & Relocation benefits are not provided

    DESIRED CHARACTERISTICS

    • Strong customer relationship skills
    • Strong financial acumen and leadership skills.
    • Demonstrated ability to develop and execute effective programs and initiatives.
    • Strategic and analytical thinking, data oriented decision-making skills and demonstrated ability to manage the details of day-to-day execution.
    • Self-starter, able to work independently and manage multiple/diverse tasks.
    • Excellent organizational and communication skills for multiple audiences

    GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

  • Industry
    Manufacturing
  • Fun Fact
    To enable happiness and wellbeing in every home.
  • About Us

    GE Appliances, a Haier company and Affiliates (GEA), is more than a place to work–we create possibilities. We also design, build, test, sell, and distribute them. Named “Smart Appliance Company of the Year” by IoT Breakthrough, we’re changing the way people cook, clean, and cool to enable happiness & wellbeing in their homes. If you gravitate toward challenge, seek out responsibility, and want to make a difference, this opportunity is for you. Join a large and diverse community of co-ops and interns at the fastest-growing appliance manufacturer in the U.S. Let us help you write your career story.