The Marketing Technician will be a flexible, multi-skilled team member who supports all areas of marketing, with an initial focus on creating engaging, Spanish-language live video content to connect with target audiences in Mexico. This role is key to generating leads for our Domestic Sales Department by building awareness and trust with bodega owners, small store operators, and distributors interested in purchasing used clothing bundles in bulk. The ideal candidate is fluent in Spanish, creative, comfortable on-camera, and eager to learn new marketing skills while supporting broader company initiatives.
ROLE AND RESPONSIBILITIES
Create engaging content tailored to the Mid-West customer audience; analyze content performance and optimize accordingly.
Produce daily and weekly LIVE and edited videos in Spanish across Facebook, Instagram, TikTok, and YouTube Shorts.
Create engaging posts and short-form video content highlighting Mid-West Textile’s products, bundles, and customer stories.
Interview staff, drivers, and partners to generate authentic storytelling content.
Coordinate Social Media & Engagement (Posting and Running Ads).
Manage and grow social media engagement by responding to comments and assisting in message follow-ups.
Collaborate with the sales team to align content with customer acquisition goals.
Assist sales reps with LinkedIn branding by helping polish profiles and guiding them in content posting best practices.
Create assets and posts that highlight Mid-West Textile’s authority in the industry.
Provide general marketing and sales team support.
Assist with email campaigns, light graphic design, marketing reporting, and other tasks as assigned.
Willingly learn new skills and adapt to support evolving marketing initiatives.
Under the direction of the VP of Marketing, collaborate with internal and external partners, including agencies.
Fluent in English and Spanish (verbal and written).
Previous experience in content creation, social media, or marketing preferred.
College degree preferred.
Excellent communication and storytelling skills.
Creative, proactive, and willing to learn.
Comfortable speaking and presenting live on-camera.
EDUCATION AND EXPERIENCE