The Marketing and Campaign Coordinator plays a key role in promoting Journey21’s mission, programs, and impact through strategic development and donations, communication and outreach efforts. This position will execute marketing plans, capital campaign coordination/administration, social media, content creation, and branding to engage stakeholders, attract donors, and increase community awareness. Execute marketing strategies aligned to advance Journey21’s mission and goals.

Key Responsibilities: ** __**

1. Content Creation & Communications ****

• Write press releases, media pitches, and talking points for public relations efforts.
• Communications plans - Create a crisis communication plan, etc.
• Create compelling content for websites, newsletters, social media, blogs, and print materials.
• Grant storytelling initiatives to highlight program success and donor impact.

**2. Website & **Digital Marketing

• Oversee website updates and ensure content is current and engaging.
• Digital Email Campaigns - Biweekly Eblasts, driving qualified inquiries, enrollment, and support
• Create and monitor Dashboard/Metrics

3. Social Media ****

• Manage all social media accounts. (Facebook, Instagram, LinkedIn, X, etc.)
• Create and manage an Editorial Calendar - content planning, posting, and engagement results.
• Monitor social media trends and analytics to optimize outreach strategies.
• Build awareness, trust, drive engagement and action from key audiences

4. Event Coordination/Management ****

• Major Event Coordination and Support
  • Lead event committees (golf and gala) – Schedule meetings, take notes, ensure follow-up.
  • Golf Outing – all on-line and printed materials, including Design Work
  • Gala – all on-line and printed material, including Design Work
• Event Flyers – Chili Fest, Partnership Fair, Ability Showcase, CORE, etc.
• Manage Event software (Trellis) and landing pages for all events, outings and clubs.
  • Goal: Increase our engagement level of active participants for CORE by 10% in 2026.
• Design and execute marketing plans for fundraising events and community programs.

5. Brand Management ****

• Maintain brand consistency across all marketing materials, digital platforms, and communications.
• Collaborate with leadership to enhance visibility and positioning within the community.

**6. Promotion & Community Outreach ******

• Develop promotional materials such as flyers, brochures, forms and event signage.
• Newsletters
  • Quarterly Newsletter for CEO
  • Monthly Newsletter for Enrichment Center Director
  • Monthly Newsletter for CORE & Volunteer Program
• Foster relationships with community partners, media outlets, and sponsors to expand outreach efforts.
• Assist in managing Volunteer Program
  • Website Applications
  • Letter of Application Receipt and Welcome Letter/Packet

7. Fundraising & Donor Engagement Support

• Annual Impact Report
• Collaborate with the development team to create donor stewardship materials.
• Assist in the marketing and promotion of fundraising campaigns, annual appeals, and donor recognition efforts.
• Capital Campaign support:
  • Administrative and back-office management of donor information.
  • Develop email marketing campaigns to engage supporters and promote events.
• Donor Appreciation/Fund Development process ownership
  • Coordinate mailings – mail merge/send letters.
  • Write thank you template letters.
  • Create and execute from Donor/Grant Appreciation Matrix plan.

8. Analytics & Reporting ****

• Donor and Volunteer Database Management
  • Data entry into Blackbaud – Raiser’s Edge
  • Scrub current databases for accuracy/duplication - annual appeal for accurate information.
  • Database management of Gala, Golf Outing and all events
• Data Analytics
  • Review all data points needed.
  • Create reports, analytics, and information.
  • Track and analyze marketing performance metrics, including website traffic, social media engagement, and email open rates.
• Provide insights and recommendations to improve outreach effectiveness.
• Prepare reports for leadership and board members on marketing impact.

Preferred Qualifications & Skills:

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
• Experience in nonprofit marketing, digital marketing, and community outreach.\
• Strong writing, editing and storytelling skills.
• Proficiency in database management and CRM programs.
• Proficiency in social media management, email marketing platforms, and website content management systems.
• Graphic design experience (Canva, Adobe Creative Suite, specifically In-Design) is a plus.
• Ability to manage multiple projects and meet deadlines and work in a fast-paced environment.