The Center for Inherited Blood Disorders (CIBD) is a mission-driven non-profit focused on delivering high-quality, comprehensive, and family-centered care to improve the quality of life for children and adults with blood disorders. When choosing a career with CIBD, you will be part of a growing organization dedicated to improving public health and committed to your professional development.
Job Summary
Reporting to the Director of Operations, the Marketing and Communications Specialist is a hands-on role that contributes to the development and implementation of the marketing strategies that promote CIBD’s healthcare services. The Marketing and Communications Specialist will develop marketing campaigns and analyze marketing campaign performance to drive informed decision-making. The Marketing and Communications Specialist will collaborate with cross-functional teams including clinic, grants, pharmacy, research and infusion services to implement marketing initiatives that enhance patient engagement, improve brand visibility, and support CIBD’s mission. The Marketing and Communications Specialist will track healthcare and hematology related public policy legislation at the local, state, and federal level, and draft communications to internal and external stakeholders.
Location: On-site Department: Administration Type: Exempt Shift: M - F; 8:30 - 5:00
Essential Job Duties
Content Creation: Create and routinely update marketing collateral (e.g., brochures, newsletters, multiple websites, patient education, staff education) in collaboration with clinical teams that are consistent with brand identity for patients, staff, physicians, and local communities.
Campaign Development: Develop and implement targeted marketing campaigns across various channels to promote healthcare services and initiatives and enhance patient engagement. This includes a large emphasis on our websites and social media.
Reporting: Prepare reports on marketing performance (including social media and website performance) and communicate to stakeholders to guide future marketing efforts. Contribute to the development of an annual marketing plan by conducting a marketing analysis of the industry, working closely with management on the objectives and strategies, and proposing action plans (e.g., campaigns, content strategy, and digital marketing). Facilitate management discussions regarding the annual plan’s key performance indicators and metrics, timelines, and contingency plans.
Public Policy Communications: Track healthcare and hematology related public policy legislation at the local, state, and federal level, and draft communications for internal and external stakeholders.
Patient Outreach: Coordinate and represent CIBD at patient events and external conferences.
Department: Administration Status: Full-time Schedule: Monday - Friday (typically 8:30-5:00) Location: On-site
Requirements
Bachelor's degree in Marketing or a related field (or 4 years of equivalent work experience)
Minimum 2 years of experience in healthcare marketing or related creative business experience including market research, data analysis, and campaign execution
Ability to handle multiple tasks independently and simultaneously, demonstrating excellent organizational and project management skills
Preferred Qualifications
Intermediate experience in a nonprofit organization
Novice experience in or knowledge of healthcare public policy
Benefits
100% employee coverage of medical and vision, and 99% employee coverage of dental
50% dependent coverage of medical and vision
FSA Health
Life insurance
Paid Time Off
10 observed paid holidays
403b retirement plan with 4% match
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.
About the Organization
The Center for Comprehensive Care & Diagnosis of Inherited Blood Disorders (CIBD), a 501(c)3 non-profit organization, is committed to providing comprehensive care for patients and their families with rare, chronic inherited blood disorders. CIBD is a part of a nationwide network of over 140 Hemophilia Treatment Centers that use multidisciplinary teams of blood disorder specialists to provide expert comprehensive diagnosis, medical care, outreach, education, outcomes monitoring, surveillance, and prevention services to people with hemophilia, Sickle-Cell Anemia, Thalassemia, Von Willebrand Disease, and other related hematology conditions. CIBD is the regional grantee for the Western States Region/Region IX providing regional leadership, fiscal and administrative oversight, grants management, capacity building, clinical education, technical assistance, evaluation, and outreach to public and private health agencies at the local, state, and federal levels.
The Center for Inherited Blood Disorders is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the company's non-discrimination policy.
We are committed to attracting and retaining a diverse workforce along with honoring unique experiences, perspectives, and identities. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
www.cibd-ca.org