Job Description
The Marketing & Engagement Manager plays a key role in shaping and executing NYPCC’s brand and communications strategy. This position supports cross-functional teams throughout the agency—ensuring consistent messaging, impactful outreach, and a vibrant internal culture. From leading digital campaigns to coordinating in-person events, this individual brings creativity, organization, and strategic thinking to every aspect of their work.
Responsibilities:
Marketing & Brand Strategy
- Develop and implement marketing and brand strategies aligned with annual organizational goals and initiatives.
- Create and distribute a variety of marketing materials—including print, email, social media content, and event collateral—to support teams across the agency (e.g., Community Outreach, HR/Recruitment).
Digital Platforms & Content Management
- Oversee website maintenance and content updates using WordPress and various plugins.
- Manage and optimize digital tools and platforms such as Google Analytics, Eventbrite, Salesforce, Mailchimp, Canva, Adobe Creative Suite, and Hootsuite.
- Develop and maintain an engaging online presence across social platforms (Facebook, Instagram, LinkedIn).
- Research and create compelling multimedia content including videos, graphics, and marketing materials.
Leadership & Team Management
- Supervise and support a dynamic team including the Events and Marketing Coordinator, Marketing Assistant, and Community Engagement Specialists.
Cross-Department Collaboration
- Partner with the Community Outreach team to manage Salesforce communications, referral processes, audience segmentation, and communication best practices.
- Assist the Director of Administration and Marketing on social media initiatives, content planning, and campaign execution.
- Collaborate with various agency-wide departments such as, but not limited to, HR/Recruitment and Office Management to ensure company events and special projects are executed efficiently.
Event Planning & Staff Engagement
- Lead planning, coordination, and execution of staff events and culture-building initiatives.
- Manage logistics and provide on-site support for events, including real-time content creation and social media coverage.
- Coordinate and analyze staff surveys and culture touchpoints to improve internal engagement.
- Oversee event/project budgets and ensure timely, efficient execution.
Internal Communications
- Manage and organize SharePoint content, including NYPCC’s internal website, The Link , to ensure staff have access to timely and relevant information.
- Oversee the creation and roll-out of the quarterly company newsletter.
Additional Duties
- Monitor and respond to social media engagement and trends, providing recommendations and ideas for growth.
- Handle other duties and special projects as assigned by leadership.