Benefits:
Employee discounts
Flexible schedule
About Orangetheory Fitness
Orangetheory Fitness is a heart rate-based, interval training workout designed to produce results from the inside out. Backed by science and led by certified coaches, our workouts are designed to boost metabolism, burn fat, and build strength in a supportive, high-energy environment.
Position Overview
We are seeking a creative, driven, and highly organized Marketing & Social Media Intern to support our studio’s brand presence and community engagement. This role is perfect for someone passionate about fitness, content creation, and local marketing who wants hands-on experience in a fast-paced, people-focused environment.
Key Responsibilities
Social Media Management
Assist in planning and executing monthly content calendars
Create engaging content for Instagram, Facebook, and other platforms (posts, reels, stories)
Capture in-studio photos and videos of workouts, members, and events
Monitor comments and messages; engage with followers in a timely and brand-aligned manner
Content Creation & Branding
Design graphics, captions, and promotional materials aligned with Orangetheory branding
Highlight member success stories, coach spotlights, and studio culture
Assist with email marketing campaigns and promotional messaging
Community Engagement & Events
Support planning and execution of in-studio events, challenges, and partnerships
Help build relationships with local businesses and community organizations
Attend events to capture content and promote studio initiatives
Marketing Support
Track and report on social media performance metrics
Assist with grassroots marketing efforts (flyers, partnerships, outreach)
Brainstorm creative campaigns to drive memberships and retention
Qualifications
Currently pursuing or recently completed a degree in Marketing, Communications, Business, or related field
Strong interest in social media, branding, and content creation
Familiarity with Instagram, Facebook, and short-form video platforms
Basic graphic design skills (Canva, Adobe, etc.) preferred
Excellent communication and organizational skills
Energetic, positive, and comfortable in a fitness studio environment
What You’ll Gain
Hands-on experience managing real brand social media accounts
Exposure to local marketing strategy and event execution
Opportunity to build a professional portfolio of content and campaigns
Networking opportunities within the fitness and business community
Complimentary or discounted Orangetheory membership (optional to include)
Acknowledgement *
I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.
Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please https://www.orangetheory.com/en-us/privacy-policy.