Position Overview:
A martial arts business’ program director is a person that is passionate about the value martial arts adds to a person’s life. They understand that to introduce the wonderful world of martial arts to as many people in their community as possible they must be fully invested in their education to market and sell martial arts lessons. That is in fact exactly what a program director’s purpose in the school is, to market and sale martial arts lessons.
So, before anyone should consider the position of program director, they need to have an organic passion, motivation, and excitement for others to start their martial arts journey. Next, this person needs to be all in when it comes to their education and implementation of the Premier Martial Arts marketing and sales systems. It is the tried and true system that is the map that leads a program director to fulfilling their mission of spreading the martial arts lifestyle and obtain the company’s and their own personal financial goals.
You see the beauty of this position is that we are selling a service that is priceless. When you can convey that, in your marketing and sales, people are more than happy to join which can propel you into the great balance of meaningful work and financial success. There are very few industries that you can have both and the martial arts industry is one of the rare and special situations you can. Think about it…. School teachers, police and other first responders are some of the most important careers in our society yet tragically these people are not compensated even close to what they should. Then there is the opposite side where so many make astronomical amounts of money and really don’t contribute in a positive way to our society and their local community. So please understand what an amazing opportunity you have as a program director for a martial arts school that empowers others and changes their lives for the better. This is a realization that should excite you every day to market and sale your school’s services.
Position Description:
The program director’s positions when maximized can double the gross income of a studio. A program director is usually the first and most important contact that a prospective client has with a school. They must be friendly, professional, personable, and approachable. A program director must be detailed, organized, proficient, and be a self-starter.
Marketing the School:
Execute lead generation systems provided in monthly advertising and promotions
Management Manual:
Follow and complete daily task and business statistics tracking in the Management Manual
New Enrollments / Upgrade Responsibilities:
Accomplishing new membership monthly goals
Accomplishing upgrade goals for all upgrade programs
Selling Program Packages:
Sell 90%-100% of equipment packages of Basic, Black Belt, Premier Training and any other programs
Revenue Goals:
Accomplishing revenue goals through the following, down payments, paid-in-fulls, and equipment packages for new and upgrade membership sales, in addition to miscellaneous pro-shop sales, tournaments, testing fees and events.
Other Program Director Responsibilities but Not Limited To:
2, 4, 6 week follow up system for upgrades
Oversee the Basic Experience
Conduct placement tests and evaluations for upgrade conferences.
Facility management: Seeing that the facility is clean, and safe, upholding PMA brand and standards.
Event planning and execution. For example, Parent’s Night Out and White Belt Buddy Bash.
Outline(Hours) of a Day Full-Time Manager
M,T,Th,F 1:30pm-9:30pm
PNO- Second Friday of the Month 6:30pm-11:00pm
WBBB- Last Friday 6:30pm-8:00pm
Saturdays- 9am-12:00pm
Intros
Birthday Parties (As Needed/Scheduled)