Job Description
Job Summary:
We are seeking an experienced Digital Ad Manager with a minimum of 5 years of professional experience in Meta Advertising (Facebook, Instagram), TikTok Advertising, and Google Advertising. The ideal candidate will have a proven track record of designing and executing successful social media ad campaigns that drive brand awareness, engagement, and conversions. As a Digital Ad Manager at Martin Monroe LLC, you will be responsible for developing and implementing strategic advertising plans across various social media platforms, optimizing campaigns for performance, and delivering measurable results for our clients.
Responsibilities:
Develop and execute strategic social media advertising campaigns across Meta (Facebook, Instagram), TikTok, and Google platforms.
Collaborate with clients and internal teams to understand business objectives, target audience, and campaign goals.
Conduct thorough research and analysis of target audience, market trends, and competitor advertising strategies to inform campaign planning.
Create compelling ad copy, design engaging visuals, and develop effective ad formats tailored to each platform and audience.
Set up, manage, and optimize advertising campaigns on Meta Advertising, TikTok, and Google platforms to maximize reach, engagement, and conversions.
Monitor campaign performance, analyze data, and provide regular reports and insights to clients, highlighting key metrics and recommendations for improvement.
Conduct A/B testing and utilize data-driven insights to refine targeting, messaging, and creative elements to enhance campaign performance.
Stay up-to-date with the latest social media advertising trends, platform updates, and industry best practices.
Collaborate with the creative team to ensure alignment between ad creative and overall brand messaging and visual identity.
Work closely with the analytics team to track and measure campaign effectiveness and ROI.
Stay informed about relevant advertising policies, guidelines, and compliance requirements across different platforms.
Manage advertising budgets, allocate resources effectively, and ensure campaigns are delivered within budget constraints.
Provide guidance and support to junior team members, fostering a collaborative and growth-oriented work environment.
Requirements:
A minimum of 5 years of professional experience as a Social Media/Digital Ad Manager, with a focus on Meta Advertising, TikTok Advertising, and Google Advertising.
Proven experience in developing and executing successful social media advertising campaigns, driving brand awareness, engagement, and conversions.
In-depth knowledge and hands-on experience with Meta Advertising (Facebook, Instagram Ads Manager), TikTok Ads Manager, and Google Advertising (Google Ads, Display Network, YouTube Ads).
Strong analytical skills and proficiency in campaign performance tracking and data analysis tools (e.g., Facebook Ads Manager, Google Analytics, TikTok Ads Manager).
Excellent understanding of social media platforms, algorithms, and targeting options for effective ad campaign optimization.
Demonstrated ability to create compelling ad copy, design engaging visuals, and develop effective ad formats.
Strong knowledge of A/B testing methodologies and data-driven decision-making to optimize campaign performance.
Familiarity with audience segmentation, retargeting, and remarketing strategies across different platforms.
Excellent communication skills and the ability to articulate campaign performance, insights, and recommendations to clients and internal stakeholders.
Proven ability to manage advertising budgets effectively and deliver campaigns within budget constraints.
Up-to-date with the latest social media advertising trends, platform updates, and industry best practices.
Strong attention to detail, ability to work in a fast-paced environment, and manage multiple campaigns simultaneously.
Team player mentality with the ability
Join our talented team of digital experts and help shape exceptional user engagement that drives business growth for our clients. Apply today and be a part of the Martin Monroe family!
Company Description
Martin Monroe LLC is a leading digital marketing agency specializing in helping businesses maximize their online presence. We provide a wide range of services, including social media marketing, SEO, website design and development, and content creation. With a focus on delivering exceptional results and driving conversions, we strive to create innovative and effective social media advertising campaigns that meet our clients' business objectives.
Martin Monroe LLC is a leading digital marketing agency specializing in helping businesses maximize their online presence. We provide a wide range of services, including social media marketing, SEO, website design and development, and content creation. With a focus on delivering exceptional results and driving conversions, we strive to create innovative and effective social media advertising campaigns that meet our clients' business objectives.