Job Description

TO APPLY, PLEASE VISIT THE CAREER PAGE ON OUR WEBSITE:

HTTP://WWW.MDVAMILK.COM/

SUMMARY

ASSISTS SUSTAINABILITY & EXTERNAL RELATIONS TEAM, WITH OVERALL DIGITAL COMMUNICATIONS STRATEGY AND MARKETING PROGRAMS INCLUDING WEBSITES, SOCIAL MEDIA, COPYWRITING, GRAPHIC DESIGN, PUBLICATIONS, PHOTOGRAPHY, VIDEOGRAPHY, ADVERTISING, TRADESHOWS, SPONSORSHIPS, MEETING AND EVENT MANAGEMENT ON BEHALF OF THE COOPERATIVE AND ITS CONSUMER PRODUCTS BRANDS.

ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING.

• DEVELOP CROSS-CHANNEL CONTENT THAT PROMOTES THE INITIATIVES AND GOALS OF THE COOPERATIVE AND ITS CONSUMER PRODUCTS BRANDS, INCLUDING WRITING ARTICLES AND STORIES, DEVELOPING GRAPHICS, TAKING PHOTOGRAPHS, CAPTURING AND EDITING VIDEO.

• MANAGE THE ORGANIZATION’S WEBSITES AND OTHER ONLINE AND SOCIAL MEDIA ASSETS INCLUDING FACEBOOK, TWITTER, PINTEREST AND INSTAGRAM, TO ENSURE THAT THE CONTENT IS CURRENT AND FRESH – INCLUDING EASY/INTUITIVE NAVIGATION AND ORGANIZATION.

• TRACK, ANALYZE AND MANAGE SOCIAL MEDIA CONTENT AND ACTIVITY (SITE TRAFFIC, ENGAGEMENT, CONVERSATIONS, ETC.) FOR REVIEW BY THE DIRECTOR OF A SUSTAINABILITY & EXTERNAL RELATIONS.

• DEVELOP AND MANAGE SOCIAL MEDIA STRATEGIES CONSISTENT WITH MDVA’S BRAND AND MISSION. MAINTAIN, UPDATE AND MONITOR SOCIAL MEDIA PLATFORMS, RESPOND TO INBOUND POSTS AND COMMENTS IN COORDINATION WITH THE DIRECTOR OF SUSTAINABILITY & EXTERNAL RELATIONS AND OTHER APPROPRIATE DEPARTMENTS, MEASURES ANALYTICS, AND DEVELOP AND PUBLISH ORIGINAL CONTENT IN A VARIETY OF APPLICATIONS.

• OVERSEE CREATION AND FULFILLMENT OF VARIOUS CONTESTS AND DIGITAL ENGAGEMENT EFFORTS.

• IDENTIFYING AND WRITING COMPELLING STORIES THAT ARE RELEVANT TO TARGET AUDIENCES AND ADVANCE BUSINESS AND COMMUNICATIONS STRATEGIES ON DIGITAL PLATFORMS

• DEVELOPING AND MAINTAINING PRODUCTIVE RELATIONSHIPS WITH INTERNAL AND EXTERNAL PARTIES TO CONTINUOUSLY DISCOVER AND DEVELOP GOOD STORIES

• COLLABORATING WITH A CROSS-DISCIPLINARY TEAM TO PRODUCE CONTENT FOR MULTIPLE PLATFORMS AND CHANNELS, INCLUDING DESIGNERS, WEB DEVELOPERS, RESEARCH AND CHANNEL MANAGERS

• MAINTAIN AND UPDATE CORPORATE IMAGE LIBRARY, INCLUDING BUT NOT LIMITED TO LOGOS, PHOTOGRAPHY, VIDEOS, ILLUSTRATIONS, STOCK PHOTOGRAPHY AND BRAND ARTWORK.

• DEVELOP A COMPREHENSIVE ADVERTISING STRATEGY UNDER THE GUIDANCE OF THE DIRECTOR OF SUSTAINABILITY & EXTERNAL RELATIONS. UPDATE AND CREATE ADS AS REQUESTED.

• PROVIDE SUPPORT AND ASSISTANCE WITH PLANNING, PROMOTING AND IMPLEMENTING THE COOPERATIVE’S EVENTS AND ACTIVITIES.

• ASSIST WITH CRISIS AND ENTERPRISE READINESS RESPONSE INCLUDING SOCIAL LISTENING AND REPORTING, LOGGING MEDIA INQUIRIES AND REQUESTS, RESPONDING TO SOCIAL CHATTER, DEVELOPING TALKING POINTS AND OFFICIAL STATEMENTS.

• COLLABORATE AND WORK WITH MEMBERS OF THE DIRECTOR OF SUSTAINABILITY & EXTERNAL RELATIONS TEAM TO DEVELOP AND IMPLEMENT COMMUNICATIONS AND MARKETING STRATEGIES, AND PROJECTS.

• SUPPORT SUSTAINABILITY & EXTERNAL RELATIONS TEAM WITH RESEARCH; WRITING, EDITING, AND DISTRIBUTING PRESS RELEASES, TALKING POINTS, FACT SHEETS, WEBSITE CONTENT, DIGITAL NEWSLETTERS AND OTHER COMMUNICATIONS PRODUCTS AS NEEDED.

• ABILITY TO TRAVEL, INCLUDING OVERNIGHT.

• OTHER DUTIES AS ASSIGNED.

SUPERVISORY RESPONSIBILITIES

THIS POSITION HAS NO SUPERVISORY RESPONSIBILITY.

EDUCATION AND/OR EXPERIENCE

BACHELOR'S DEGREE FROM A FOUR-YEAR COLLEGE OR UNIVERSITY IN LIBERAL ARTS OR OTHER MAJOR IS PREFERRED; BASIC KNOWLEDGE OF AND APPRECIATION FOR DAIRY PRODUCTS AND OR THE DAIRY INDUSTRY ALONG WITH 2-3 YEARS’ EXPERIENCE IN DIGITAL COMMUNICATIONS, SOCIAL AND TRADITIONAL MEDIA RELATIONS, AND/OR PUBLICATIONS.

QUALIFICATIONS

TO PERFORM THIS JOB SUCCESSFULLY, AN INDIVIDUAL MUST BE ABLE TO PERFORM EACH ESSENTIAL DUTY SATISFACTORILY. THE SKILLS AND ABILITIES LISTED BELOW ARE REPRESENTATIVE OF THE KNOWLEDGE, SKILLS, AND/OR ABILITIES REQUIRED OF THIS POSITION. REASONABLE ACCOMMODATIONS MAY BE MADE TO ENABLE INDIVIDUALS WITH DISABILITIES TO PERFORM THE ESSENTIAL FUNCTIONS.

SKILLS AND ABILITIES

MUST HAVE A POSITIVE, PROACTIVE ATTITUDE, BE DETAIL ORIENTED, HIGHLY ORGANIZED, AND CAPABLE OF MULTITASKING. STRONG VERBAL AND WRITTEN COMMUNICATION SKILLS, POLISHED WRITING AND SAVVY COMPUTER SKILLS (ADOBE CREATIVE SUITE, MICROSOFT OFFICE, WORDPRESS, FINALCUT, SALESFORCE, MAILCHIMP, CONSTANT CONTACT, MELTWATER AND OTHER SERVICES).

FLUENT IN EFFECTIVE SOCIAL MEDIA AND WEB TECHNOLOGY TECHNIQUES, PARTICULARLY AS THEY RELATE TO BUILDING, MAINTAINING AND ENGAGING DIGITAL AUDIENCES. FAMILIARITY WITH CONTENT MANAGEMENT SOFTWARE. ONGOING INTEREST AND ENGAGEMENT WITH EVOLVING TECHNOLOGIES. PROJECT MANAGEMENT EXPERIENCE.

SUPERB CUSTOMER SERVICE SKILLS, EXPERIENCE DEALING WITH THE GENERAL PUBLIC AND INTERFACING WITH CUSTOMERS REQUIRED.

MUST BE FLEXIBLE TO CHANGE AND HAVE THE ABILITY TO WORK IN A FAST-PACED ENVIRONMENT. 

ABILITY TO ESTABLISH AND MAINTAIN EFFECTIVE WORKING RELATIONSHIPS WITH CO-WORKERS AND COOPERATIVE MEMBERS. 

LANGUAGE SKILLS 

ABILITY TO READ AND COMPREHEND INSTRUCTIONS. ABILITY TO CRAFT CORRESPONDENCE, NEWS RELEASES, FEATURE STORIES AND ENGAGING PROMOTIONAL ARTICLES AND ADVERTISEMENTS.  

SAMPLES TO DEMONSTRATE EXPERIENCE IN THE AREAS OF RESPONSIBILITY SUCH AS SOCIAL MEDIA POSTS, PUBLISHING CALENDAR, AND OTHER COMMUNICATION COLLATERAL WILL BE REQUIRED DURING THE INTERVIEW PROCESS. 

MATHEMATICAL SKILLS 

ABILITY TO ADD, SUBTRACT, MULTIPLY, AND DIVIDE IN ALL UNITS OF MEASURE, USING WHOLE NUMBERS, COMMON FRACTIONS, AND DECIMALS.  

REASONING ABILITY 

ABILITY TO APPLY COMMON SENSE UNDERSTANDING TO CARRY OUT INSTRUCTIONS FURNISHED IN WRITTEN, ORAL, OR DIAGRAM FORM.  ABILITY TO DEAL WITH PROBLEMS INVOLVING SEVERAL CONCRETE VARIABLES IN STANDARDIZED SITUATIONS.

CERTIFICATES, LICENSES, REGISTRATIONS

VALID DRIVER'S LICENSE REQUIRED.

WORK ENVIRONMENT 

THIS POSITION WILL BE A REMOTE BASED POSITION; AN IDEAL CANDIDATE WILL BE WITHIN THE COOPERATIVE FOOTPRINT, IDEALLY IN VIRGINIA, MARYLAND OR PENNSYLVANIA.  THIS POSITION WILL REQUIRE SOME TRAVEL. 

THE WORK ENVIRONMENT CHARACTERISTICS DESCRIBED HERE ARE REPRESENTATIVE OF THOSE AN EMPLOYEE ENCOUNTERS WHILE PERFORMING THE ESSENTIAL FUNCTIONS OF THIS JOB. REASONABLE ACCOMMODATIONS MAY BE MADE TO ENABLE INDIVIDUALS WITH DISABILITIES TO PERFORM THE ESSENTIAL FUNCTIONS.

WHILE PERFORMING THE DUTIES OF THIS JOB, THE EMPLOYEE IS REGULARLY REQUIRED TO SIT AND TALK OR HEAR.  THE EMPLOYEE FREQUENTLY IS REQUIRED TO USE HANDS TO TYPE, HANDLE, OR FEEL. THE EMPLOYEE IS OCCASIONALLY REQUIRED TO STAND; WALK; REACH WITH HANDS AND ARMS; AND STOOP, KNEEL, CROUCH, OR CRAWL.  THE EMPLOYEE MUST OCCASIONALLY LIFT AND/OR MOVE UP TO 20 POUNDS. SPECIFIC VISION ABILITIES REQUIRED BY THIS JOB INCLUDE CLOSE VISION, DISTANCE VISION, COLOR VISION, AND PERIPHERAL VISION.

WHILE PERFORMING THE DUTIES OF THIS JOB, THE EMPLOYEE IS OCCASIONALLY EXPOSED TO OUTSIDE WEATHER CONDITIONS.  

TO APPLY, PLEASE VISIT THE CAREER PAGE ON OUR WEBSITE:

HTTP://WWW.MDVAMILK.COM/

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY, NATIONAL ORIGIN, DISABILITY OR VETERAN STATUS.