Job Description

THE DIGITAL MARKETING MANAGER will develop and lead our client's social media strategy/execution, programs, and digital advertising efforts, while tracking analytics and keeping abreast of current social media trends and platform changes.

As the primary owner and architect of our entire digital presence, and that of many of our clients, this position requires both digital and marketing savvy, highly refined writing and communication skills, good judgment, critical thinking and analytical skills, creative flair, and a strong understanding of digital PR tools, audiences, and strategic planning.

To be considered you must be an expert in executing successful organic and paid social media campaigns, and be thoroughly proven on a variety of content management systems.

We are looking for an exceptional track record—four years minimum experience—of proven success with the creation and management of written content for internal and external audiences (b2b and b2c).

Note: this is not a Director role and is a very hands-on position

CORPORATE/ENTERPRISE OR AGENCY EXPERIENCE IS HIGHLY PREFERRED.

DIGITAL MARKETING MANAGER PRIMARY RESPONSIBILITIES

• Plan, create, and manage execution of social/digital strategies and our clients across social and digital media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube.
• Expertly manage all paid digital budgets and plans for our burgeoning roster of disruptive clientele, to ensure all marketing goals are met and exceeded.
• Work seamlessly with PR/IR and other teams at the agency to ensure optimized, integrated work product.
• Maintain knowledge of the latest developments in social/digital/advertising/analytical trends and platforms with an eye toward incorporating new ideas and emerging tools to further advance our agency and clients.
• Gather and present analytics and utilize findings to refine social media and ad strategy for our agency and clients.
• Participate in business development; create and present internal and public-facing business development content, pitch prospects, close new marketing/digital business.

DIGITAL MARKETING MANAGER QUALIFICATIONS

• Bachelor’s in marketing, communications, new media, journalism or related field. (Higher education experience preferred).
• Three-to-five years of professional experience in both creating engaging content across a variety of social media channels and managing a social media calendar with clear benchmarks and demonstrable achievements.
• Outstanding writing, editing, and proofreading skills—with evidence of good storytelling ability. Someone who can run programs on digital platforms with the versatility to engage multiple audiences as evidenced by strong writing samples.
• Impeccable interpersonal, organizational, and time management skills.
• Ability to meet multiple deadlines and manage priorities and projects effectively.
• Ability to work outside traditional work week, as needed.