WHO IS THIS PERSON?

The Mather: Digital Marketing Specialist is an action oriented, analytical, creative, and self-motivated individual. They have a framework of tools, partners, and internal customers to manage. You are a part of a team ensuring our investment in marketing prospects and customers yields a great customer experience and drives business to Mather Economics.

This specialist is inquisitive, loves a challenge, feels empowered to act proactively, and believes in process. You will have direct support and access to Executive leadership inside Mather: as you begin your career with us. You need to have impact on the business with your work.

MATHER: INTERNAL OWNERSHIP:

• Leads outbound or inbound marketing activity and process management
• Responsible for B2B content development and optimization, design promotions, advertising
• Owns Mather: HubSpot CRM data management and internal customer engagement
  • Data entry and resource loading including content creation and structuring in Customer Relationship Management (CRM), and content maintenance in Content Management System (CMS) as needed
• Communications and design skills (assist with developing and creating digital and print, content creation, newsletters/email, Insights, social media campaigns)
• Owns content and change management of www.mathereconomics.com  
  • Limited to no coding experience required
• Working knowledge of marketing elements including traditional and digital marketing such as SEO/social media etc. and market research methods
• Partners with Mather: external digital advertising partner (Sculpt)
  • Manage digital ads including LinkedIn Ads and Google Search/Display Ads.
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms.
• Provide recommendations on copy, design, and functionality improvements to ads, landing pages, forms, and emails.
• A/B test and continually measure the performance of key digital assets.
• Provide ongoing internal recommendations to help us deliver on key metrics and KPIs
• Supports leadership on ad-hoc content and creative requests

REQUIREMENTS:

• BS/BA in marketing, communications or equivalent
• Proven experience as marketing specialist or similar role
  • Minimum 2 years of working experience
• Exposure to traditional and digital marketing such as SEO/social media etc. and market research methods
• Experience in marketing data analytics and tools
• Web content management
• Expertise with MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Analytics, etc.)
• Strong verbal communication and writing skills
• Commercial awareness partnered with a creative mind