Job Description

THE OPPORTUNITY: 

The Global Consumer Insights department at Mattel, Inc. is looking for an Associate Manager with qualitative and quantitative research experience and advanced knowledge of research methodologies. The ideal candidate is detail oriented, an innovative thinker and poised presenter who thrives in a fast-paced environment.  This position will deliver insights to support the marketing, design, packaging, content, and digital gaming teams, as well as other departments, as needed.

WHAT YOUR IMPACT WILL BE: 

• Independently executing qualitative and quantitative research projects, including product development, inspiration and innovation research, brand strategy, communication and packaging research, usability research, and preference testing for Mattel brands.
• With other members of the Consumer Insights team and your manager, supporting foundational research efforts on large scale projects such as Segmentations, Addressable Market Studies, and A&U research.
• Working with suppliers and internal research support services to plan and field primary consumer research projects for Mattel brands.
• Developing methodologies to successful gain insights to meet research objectives.
• Independently analyzing data that is gathered (qualitative and quantitative) from both primary research projects and from secondary sources.
• Reporting and presenting insightful findings with actionable recommendations to key partners
• Acting as a liaison between the Consumer Insights department and key brand partners through relationship building, proactively anticipating consumer research needs and representing the ‘voice of the consumer’ during brand meetings.
• Collaborate with various internal team members through research process, including Business Insights, Strategy and regional counterparts.
• Identifying strategic opportunities and making well thought out recommendations to influence the business decisions of brand teams.
• Exploring opportunity areas, including macro trends affecting kids and families

Qualifications

WHAT WE’RE LOOKING FOR: 

• 5-8 years of experience in both qualitative and quantitative research methodologies is required. 
• Excellent writing and communication skills (particularly writing reports) are a must.
• Candidate must have the ability to efficiently handle and time-manage multiple projects in a fast-paced environment, adapt to shifting priorities and be very detail-oriented.
• Candidate must have analytical problem-solving skills with an advanced understanding of qualitative and quantitative research methodologies with the ability to evaluate methodologies for potential innovation and improvement
• Candidate should have experience with global research
• Candidate should have some previous experience with trend identification
• Candidate should demonstrate strength in visually representing data in an easy-to-digest format, both when creating decks as well as short research summaries/infographics.
• Candidate must be able to synthesize multiple sources of information into meaningful conclusions and recommendations.
• Candidate must have the ability to work independently as well as with cross-functional teams
• Candidate must be able to present insights with confidence and represent the ‘voice of the consumer’ in meetings with brand partners
• Candidate must display good interpersonal skills, including a positive, cooperative attitude - both inside and outside the department.
• Candidate must have the ability manage relationships and administrative processes with multiple research suppliers

Additional Information

WHAT IT’S LIKE TO WORK HERE:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.