Job Description

THE OPPORTUNITY: 

Mattel is seeking an ASSOCIATE MARKETING MANAGER, E-COMMERCE MARKETING - AMAZON based here at our worldwide headquarters in El Segundo, CA on our Omni-channel Retail Marketing Team.  The Marketing team works with the greater Customer Business Team to meet the needs of the retailer while driving business opportunities for our brands throughout the year. 

This position will support the execution of the Amazon Marketing Strategy across Amazon’s Toys & Games Category. The Associate Marketing Manager will collaborate and develop deep partnerships with key internal and external stakeholders at Mattel (Sales, Brand Marketing, Shopper and Business Insights, Creative Services, Media, etc.) and Amazon (Vendor Managers, Marketing/Merchandising, Advertising, Offline, Operations, etc.).

WHAT YOUR IMPACT WILL BE: 

MARKETING/MERCHANDISING

• Lead development of full year go-to-market Amazon brand plans in partnership with Ecommerce Marketing lead.  Inform Amazon Buyers and Marketing teams as well as Internal teams.  Develop and maintain full-year Amazon promotional calendars for all brands
• Champion execution of Amazon merchandising and promotional plans to support Sales, US Marketing, Brand, and Amazon event priorities across Amazon’s entire ecosystem (Toys & Games Storefront, Baby Storefront, Amazon Advertising, Offline Channels, etc)
• Orchestrate customer business reviews in partnership with Sales team by performing business analysis, translating findings into actionable insights, and developing impactful presentations to deliver fact-based recommendations
• Collaborate closely with retail media team and external media agency to develop and execute strategy that reaches target shoppers and drives incremental sales
• Pursue new Amazon marketing activities & assist in asset/content coordination to positively impact sales, profitability and customer experience
• Partner with Sales, Omni-channel Retail Marketing, US Marketing, US Digital Media, eCommerce Web, CRM to deliver coordinated marketing efforts to drive Amazon profitable sales growth
• Partner with Digital Operations team to identify trends and opportunities to optimize product detail pages
• Lead and maintain brand stores including coordinating with marketing, sales and creative teams to ensure content, images, and product selection are leveraged to maximize brand presentation and sales conversion
• Collaborate with Global Business insights teams at Mattel and Amazon to identify and pursue new trends and opportunities
• Coordinate with Amazon Vendor Managers on all Amazon-led program executions to ensure asset delivery and best-in-class planning alignment including Holiday Look Book, Holiday Toy List, Amazon Advertising, Alexa, Baby Registry, etc.  Support exploration and execution of new or beta opportunities across Amazon
• Maintain excellent relationships with key account stakeholders to influence and maximize promotional opportunities

MARKETING ANALYSIS & SYNTHESIS

• Complete thorough analysis of marketing programs (ie. promotions, merchandising, brand stores) to determine ROI and identify optimization opportunities:
  • Analyze sales lifts against programs at brand, segment and item level
  • Help build post-mortems and create holistic reports across marketing program levers
  • Partner across cross-functional teams to lead this reporting in partnership with Sales Analyst
  • Synthesize quantitative and qualitative information to educate team on learnings as well as to inform recommendations
• Synthesize key data points, identify trends and recommend/execute activities to maximize sales conversion and deliver an optimal customer experience on Amazon
• Synthesize data available from Amazon Advertising as well as other strategic data sources to recommend optimizations to our marketing efforts
• As needed, perform insights, market share, competitive analysis, etc.

Qualifications

WHAT WE’RE LOOKING FOR: 

• Minimum of 4 years’ work experience, preferably in Online Retail, eCommerce/DTC, Digital Marketing, or Business Analytics
• eCommerce / Online Retailing / Amazon merchandising, marketing, and media experience
• Strong quantitative business analysis skills with the ability to interpret data and provide insights
• Complex problem-solving techniques/skills
• Creative, outside-the-box thinker with a passion for challenging the status-quo
• Ability to build relationships with cross functional partners
• Independent, self-starter
• Resilient, demonstrating optimism and passion to continually focus and achieve goals
• Team first mentality
• Passion for Mattel & Fisher-Price portfolio of brands
• CPG, toy, or consumer facing industry experience preferred
• Proficient in both Excel and PowerPoint

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. WHAT IT’S LIKE TO WORK HERE: We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

OUR APPROACH TO HYBRID WORK

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.