Job Description

THE OPPORTUNITY: 

Mattel’s direct-to-consumer business has an ambitious growth agenda and is on the journey to scaling into a global organization.  

As a Digital Marketing Lead within the DTC organization, you will be responsible for the management of the global customer relationship management (CRM) program including e-mail, loyalty, membership, and retention marketing. This role will maximize customer lifetime value by increasing trips, engagement, and spend across our Mattel digital platforms. The role is data-driven and customer-obsessed in how they approach solutions and deliver experiences.

You will work closely with Digital Merchandising and Data and Analytics to create customer-obsessed data-driven marketing plans. You will also partner with Global Marketing teams to leverage consumer data and insights to inform the broader marketing strategy and execution.

WHAT YOUR IMPACT WILL BE: 

DIGITAL RETENTION MARKETING:

• Guide the global CRM strategy, foundation, and roadmap
• Develop and execute full-funnel email marketing program, establishing, monitoring, and reporting
• Evolve the membership and loyalty program and extend to new audiences; establish loyalty measures and milestones
• Design digital/CRM strategies and martech roadmap inclusive of data capture and activation workflow across the customer journey

SET AND STANDARDIZE ONGOING REPORTING & METRICS

• Develop customer lifetime value model
• Create key retention metrics and email performance reporting and share insights with broader DTC and e-commerce teams to drive action

Qualifications

WHAT WE’RE LOOKING FOR: 

• 7+ years in a senior Digital Marketing role or similar experience is required 
• Prior experience within a direct-to-consumer retail and multi-brand environment is required 
• Strong understanding of CRM, Email and Loyalty across a multi-brand portfolio and at a global scale
• Solid understanding of available CRM tools and platforms
• Ability to build partnerships and influence without authority across cross-functional teams 
• Excellent communication and collaboration skills 
• Exceptional interpersonal skills and EQ

Additional Information

WHAT IT’S LIKE TO WORK HERE:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.