Job Description

The Opportunity:

The Senior Marketing Associate, American Girl, will work closely with the Sr. Marketing Manager and cross functional partners to manage the partnerships, publishing and retail/souvenir portions of the business to bring American Girl products and brand expressions to market.

What Your Impact Will Be:

• **Business Development & Execution: ** * Support Sr. Manager in executing best in class partnerships tied to global strategy and marketing tentpoles. * Support in the creation of marketing decks and communications to inform both internal and external partners bout marketing priorities and plans. * Conduct regular analysis of marketing initiatives, provide insights to refine strategies for maximum impact, and evaluate overall effectiveness of partnership programs. * Assist with product development on all publishing titles, including POS analysis. * Coordinate retail/souvenir business for American Girl retail locations and ecommerce entities.

• Line Planning Management:

  • Manage Line Planning Tool and creation and direct management of P&L
  • Partner with product and brand marketing teams to understand sales lifts against programs at brand/segment level and build recap reports with cross-functional partners.

• Marketing Execution

  • Support Sr. Manager in end-to-end project management of marketing campaigns and partnership programs, from conceptualization to execution and analysis.
  • Align with cross-functional teams to understand project timelines and partner to ensure all tasks are completed on schedule and within budget.
  • Work alongside Sr. Manager to facilitate licensor management and requests.

Qualifications

What We’re Looking For:

• Bachelor's degree in Marketing/Business/Communications or related preferred
• Minimum of 3 years Marketing experience
• Strong time management, planning and project execution skills
• Computer proficiency: MS Excel, Word, Outlook, PowerPoint

The annual base salary range for this position is between $83,000 and $103,000.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information

Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in more than 195 countries in collaboration with the world’s leading retail and ecommerce companies.

Mattel is recognized as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights