Job Description

THE OPPORTUNITY: 

_OPEN TO REMOTE BUT MUST BE WILLING TO TRAVEL. _

Mattel is seeking a Sr. Live Events Associate to assist with our Day Out With Thomas children’s events. This position is remote, joining a team of other Event Planners to manage over 20+ events each touring year.  The Sr. Live Events Associate will be expected to travel to approximately 10-15 events each year, varying from 4 – 16 days at a time across the US and Canada. The Sr. Live Events Associate is the main point of contact for host railroads and museums for the Day Out With Thomas program, responsible for initiating site planning, marketing and activities planning for each event they manage.  The position will also be responsible for reviewing and providing input on all marketing, merchandise, site layout, entertainment and final operating plans that are submitted by event hosts and ensuring these are carried out on-site.  The Sr. Live Events Associate is responsible for maximizing all marketing opportunities and creating and executing plans to upgrade the live event experience, consumer engagement and experiential retail execution. The Sr. Live Events Associate will review and submit recommendations to improve events year over year.  

WHAT YOUR IMPACT WILL BE: 

• Sir Topham Hatt costume management and overall meet and greet experience, inflatables, costumes, backdrops, cleaning/repairs
• Bounce Houses: Cleaning, repairs to existing, schedule, new builds
• Character Inflatables: Cleaning/repairs to existing, scheduling, new builds
• All event Signage
• IPAD Station: Updates and maintenance
• Ideas for new event assets, estimates and proposals for implementation
• Social Media –influencer outreach
• Marketing Kit lead assist (team lead to assist marketing team needs)
• Update DOWT forms (RR entertainment, marketing plan, etc.)
• Activity Sheets for new tour each year
• Partner management and event execution
• Update RR Guidebook yearly
• Website management and ensuring accuracy of dates and content

OVERALL:

• Main point of contact for partner railroads, schedule follow up meetings, calls, pull daily ticket sales
• Review Ticket Sales Patterns/Spikes
• Clearly communicates policy and process changes to railroad partners
• Tracks and obtains event documents/templates by due date from the railroad partners; Reviews and provides recommendations and branding opportunities for presented plans.
• Serves as liaison between internal partners and railroad partners to increase event experience and highlight other lines of business
• Review set up of an event once on site and assists as needed on final preparations
• Observe event and identify ways to improve events
• On site set up, assistance during event execution and event wrap
• Create an event reports following each event – due to the partner railroad no later than 60 days after event ends
• Discuss previous year’s event report and focus on solutions for past areas of improvement
• Send invoices to partner for remittance

 MARKETING:

• Obtain daily sales documentation for ticket sales and upcoming weekend capacity
• Local awareness, Attributes
• Social Stories, Influencer outreach,
• Paid Media Ad Campaign – finalizing and approving copy
• Event listings
• Communicates national marketing initiatives to railroads and drives reactive marketing programs, as needed
• Ensures timely delivery of marketing plan; reviews marketing plan and provides recommendations for additional efforts; Reviews all marketing and advertising for partner railroads
• Continually reviews online marketing efforts to ensure quality control
• Runs post-event reports including zip code analysis, promo code report and evaluates marketing results 
• Champions special marketing efforts such as IG or Facebook; Communicates process to team and railroads

MERCHANDISE:

• Host preliminary merchandise call and assist RR with placing their order
• Pitch experiential retail activations and initiatives to partners and assist with on-site set-up, execution, and wrap
• Review and monitor top selling products
• Report merch numbers and trends

Qualifications

WHAT WE’RE LOOKING FOR: 

• 3+ years experience
• Must be able to travel approximately 70% of time and be comfortable traveling via airplane
• Must be able to lift approx. 30lbs
• Must be able to work on feet through the course of the day during events
• Experience in Live Events/Themed Attractions/Ticketed Touring Shows preferred
• Experience with experiential retail a plus
• Strong presentation skills, mathematics and communication skills – written and oral
• Must be self-motivated, proactive, driven and able to work in a fast-paced environment
• Must be a team player with strong interpersonal skills and the ability to build relationships with internal and external partners, lead and manage teams
• Must be highly organized, detail oriented and be able to work independently
• Must have a friendly, outgoing personality, able to interact with a variety of consumers/partners
• Must be able to multi-task
• Must be able to set priorities, problem solve and be resourceful under pressure 
• Strong project management skills
• Proficient in Microsoft Word, Excel, Powerpoint and Outlook
• Must be professional at all times, dress appropriately, and positively represent Mattel when travelling, with partners, and in corporate office settings
• Proven presentations skills with executive presence and leadership; ability to drive appropriate influence and results with key stakeholders; exceptional communication skills (both written and verbal) is required.
• Vaccinated for COVID-19 with an updated passport

Additional Information

WHAT IT’S LIKE TO WORK HERE:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.