Job Description

THE OPPORTUNITY: 

The Barbie and Dolls Brand Creative Team is seeking a freelance copywriter on the Global Marketing Communications Team covering Barbie and Dolls brands. Must have a love of culture, fashion, brand storytelling, and an interest in 360 activations, video, print, digital and social media. Highly driven to take on conceptual, strategic ideation and writing both long and short format copy (manifestos, headlines, taglines, etc.).

WHAT YOUR IMPACT WILL BE: 

• Must have an understanding of brand voice, brand guidelines, good at writing headlines, narratives, etc.
• Conceptualize big ideas that are right for the brand
• Help develop strategy and hoors for campaigns in early brief stages
• Write copy for assigned projects that is on strategy, in a voice that is on-brand, compelling, distinctive, and synergistic with art/graphics
• Proof-read all assignments at all phases of execution
• Provide support and assistance in researching (competitive, on-trend, etc) for specific projects
• Collaborate with team in a positive and productive manner including partnering with art directors, designers, and project managers
• Oversee work through the concepting and production stages to completion
• Work on multiple projects at once, sometimes under tight deadlines
• A solid command of the English language (grammar, spelling and vocabulary)

Qualifications

WHAT WE’RE LOOKING FOR: 

• At least 2 years’ experience within a corporate or agency environment as a writer
• advertising experience in an agency setting preferred
• attended an ad school or strong conceptual portfolio. Writing samples showing long and short form copy.
• Your portfolio should show a range of integrated campaign work 
• Ability to work in a fast-paced environment. Must be able to juggle several projects at one time
• collaborative, problem-solver who can take direction well
• Strong communication skills, both written and verbal
• Computer literacy with strong proficiency in all relevant programs: Microsoft Office/Word, Google Slides, etc.  
• Research, checking facts, proofreading, and asking for help when you need it.
• Concepts and copy that align strategically with the brand and brief, including messaging, voice and tone.
• The ability to write engaging, persuasive copy that speaks to different audiences.
• Computer proficiency; knowledge of MS Word, Teams, Google Slide
• Excellent organizational and communication skills
• Excellent decision-making abilities
• Strong interpersonal skills that encourage team cooperation
• Versed and on-top of current trends (art, pop culture, design & typography, advertising, social media, digital, entertainment, etc.)
• Demonstrate ability to translate core branding equities and tone through a variety marketing activations
• Tapped into global youth-oriented design, marketing campaigns and trends

PERSONAL ATTRIBUTES REQUIRED:

• You’re tenacious and full of strategic ideas
• You’re a strong writer capable of articulating a clear and linear story
• You’re a strong presenter who can engage a room
• You always want to improve the work
• You laugh a lot
• You’re self-motivated and nimble
• You’re proactive and seek out rather than waiting for things to come to you
• You’re multi-dimensional and always learning
• You’re "in the know" about current trends and behaviors
• You can prioritize workload and meet deadlines
• You inspire others with your love for creative

Additional Information

WHAT IT’S LIKE TO WORK HERE:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.