Job Description

THE OPPORTUNITY:  Mattel is seeking a GRAPHICS DESIGN ASSOCIATE to design thumbnails, banners, and other static visual assets in support of our portfolio of YouTube channels. This individual will receive guidance from Mattel’s content publishing team to create imagery that reflects the content of each asset or event and adheres to YouTube best practices.

WHAT YOUR IMPACT WILL BE:

• Build a deep understanding of voice and strategy for each brand.
• Receive weekly reports from Content Publishing Associate Managers on upcoming content and asset needs, including required design elements.
• Watch content to understand key plot and visual elements (needed for thumbnails).
• Conceptualize and craft YouTube-related visual assets (e.g. thumbnails, channel banners) in a timely manner that:
• Accurately reflect the content they represent.
• Assets relevant and highly engaging to the desired audience.
• Adhere to platform dimensions and best practices.
• Align with all legal, platform, and company policies.
• Work with Content Publishing Associate Managers, Strategy team to track CTR performance of thumbnails at certain timestamps.
• Coordinate with Content Publishing Associate Managers and YT Strategists to execute thumbnail benchmark updates, A/B tests.
• Collaborate with YT Operations and Creative teams to quickly iterate on thumbnail design, optimizing for maximum CTR across YouTube (and eventually Facebook).

Qualifications

WHAT WE’RE LOOKING FOR:

• College degree or equivalent experience.
• 2 years designing YouTube visual assets (e.g. thumbnails).
• Proficiency in Adobe Creative Suite (primarily Adobe Photoshop and Adobe Lightroom).
• Experience with color correction, masking (background removal), and layout
• Ability to think analytically and creatively.
• Experience in the digital media industry, specifically kids YouTube content publishing landscape.
• Strong time management, planning and project execution skills.
• Key detail to organization and file storage
• Excellent written and verbal communication skills.
• Outstanding attention to detail.
• Basic understanding of the YouTube performance metrics (e.g. CTR).
• Working knowledge of office presentation software (e.g. PowerPoint/Keynote).
• Maintain awareness of current YouTube best practices
• Familiarity with COPPA/CARU.

Additional Information

WHAT IT’S LIKE TO WORK HERE: We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

WHO WE ARE: Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.