Job Description

THE OPPORTUNITY: 

We are seeking a Manager, Global Brand Marketing to support the development of both brand campaigns, product campaigns, and collaboration across multiple cross-functional teams to drive an elevated brand experience and brand consistency across social, digital, TV, OOH, PR, retail, e-commerce, and more.  The Manager will also ensure marketing communications on the product or sub-brand level ladder up to the Fisher-Price master brand ethos, look and feel, and tone of voice. This role reports to the Director, Global Brand Marketing and Design.

WHAT YOUR IMPACT WILL BE: 

• Supporting the development of annual global marketing strategy and campaign planning in partnership with global product teams, media, regional commercial teams, and agency partners.
• Partner with global product teams to define the positioning and marketing strategy for key products, segments, and sub-brands within the Fisher-Price portfolio.
• Support the development of asset plans, ensuring global alignment on asset needs and formats.
• Lead the development of marketing asset creation from creative briefing, strategic input and creative feedback, through final execution and delivery, with both internal and external creative partners. 
• Provide strategic input to cross-functional teams and agencies who lead social, web, e-commerce, email, CRM, PR to ensure all activities elevate the brand experience, adhere to brand standards, and communicate brand and product messages accurately and effectively. 
• Support the development and marketing of community engagement efforts and relevant partnerships.
• Support international regional teams with local adaptation of assets and market-led campaign development as needed.
• Partner with brand creative leads (designers and copywriters) to maintain up-to-date and effective brand guidelines and marketing asset toolkits
• Partner with insights and analytics teams to report on campaign effectiveness, leveraging learnings for future strategy and campaign development. 
• Present strategy and ideas to various cross-functional teams and leadership across the organization.

Qualifications

WHAT WE’RE LOOKING FOR: 

•  6+ years experience in brand marketing (may include agency experience) for a consumer products company.
• Experience with marketing to parents/caregivers a plus.
• Strong strategic thinking skills, an ability to see the big picture and connect dots across multiple facets of the business and the team’s day to day responsibilities.
•  A keen eye for creative and an ability to write inspiring creative briefs, effectively steer creative direction and give feedback that results in impactful and breakthrough marketing campaigns and assets.
•  A mix of both creative and analytical – able to think outside the box but also clearly define KPIs and keep teams on task and working towards business and brand objectives.
• Strong ability to understand consumer insights and apply them to strategy and execution of everything we do – a commitment to putting the consumer first at all times.
• Excellent communication skills, both written and verbal, ability to persuade others and instill confidence in key stakeholders.
• Excellent organization and project management skills.
• Ability to thrive in a fast-paced environment and juggle multiple projects at once
• A passion for brand and its ability to impact culture and connect with people.
• A team player – willing to jump in wherever needed and support the team.
• Nimble and flexible, able to quickly learn, incorporate feedback or insights, and apply new ways of thinking.
• Respectful of others at all times.
• Skilled in Microsoft Office, especially PowerPoint.
• Strong presentation skills

Additional Information

WHAT IT’S LIKE TO WORK HERE:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

OUR APPROACH TO HYBRID WORK

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.