Job Description

THE TEAM: 

The Copywriting Team at Fisher-Price® creates concept/copy solutions for eCommerce assets, packaging, digital and marketing communications. Our clients include the Global Brand Team, Brand Content Team, Mattel’s eCommerce Team and various teams within Fisher-Price® that require copy support. As part of the bigger Brand Content Team, the copywriters are gatekeepers of the Fisher-Price® brand voice for all consumer touchpoints. Expect a fast-paced role with opportunities to work with other creative partners on some of the world’s best-loved toy brands.

THE OPPORTUNITY: 

Mattel is currently seeking an eCommerce Copywriter for Fisher-Price® brands. This role will be responsible for fulfilling all copy needs related to eCommerce, including consumer and trade communications for assigned brand categories. Some project management of those assets will also be required. This role will be a member of a dynamic writing team that serves all the copy needs for the Fisher-Price® brand. As such, there will be other writing opportunities beyond eCommerce assets. This position reports directly into Staff Writer, Packaging and Brand Content.

WHAT YOUR IMPACT WILL BE:  

• Besides being a creative thinker, the Copywriter for Fisher-Price/Mattel must:
• Concept and write search-optimized e-commerce page copy for several different categories, from baby gear to preschool toys.
• Proofread and publish e-commerce copy through a content management system  
• Work closely with product designers and marketing teams to gather product information and communication objectives.
• Collaborate with graphic design partners to create e-commerce product page assets, ensuring the copy and visuals work together for optimal online shopping experience.
• Write and edit onscreen pop-up copy for product demo videos, for use on e-commerce pages
• Write and edit on-brand copy for a variety of projects (including point-of-sale, print advertising, brochures, digital banners and videos, digital articles, and more).
• Have a clear understanding of the Fisher-Price tone of voice and be able to translate it across different categories, for different audiences.
• Maintain and apply knowledge of trends in today’s culture.
• Have fun!

Qualifications

WHAT WE’RE LOOKING FOR: 

• 1-2 years writing experience
• 1 year SEO writing experience
• Experience using Google Analytics and other SEO keyword tools preferred
• Portfolio demonstrating strong writing skills
• Conceptual, creative thinking skills
• Strong problem-solving skills
• Team-oriented
• Strong project management skills
• Experience with content management systems a plus
• Experience in kid-related content preferred

Candidates must provide a link or upload portfolio of relevant writing experience to be considered for this position.

Additional Information

WHAT IT’S LIKE TO WORK HERE:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

·       WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.

·       WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

·       WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.

All your information will be kept confidential according to EEO guidelines.