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Marketing Manager, Brand, Content & Culture, Social media

McDonald's Corporation

Marketing Manager, Brand, Content & Culture, Social media

Chicago, IL
Full Time
Paid
  • Responsibilities

    Job Description

    You get to be one of the people that runs the McDonald’s account. Which will make you very popular anywhere you go, but also means you will get to read thousands of comments about the snack wraps every single day and DMs asking to get fReE fOoD pLeAsE. Some fans will also remind you daily about the McPizza, and we have nothing but respect for these legends. We’re looking for someone:

    • that knows social, gets the modern customer, someone who knows that a small and mighty community will always outpace any follower base.
    • that can be a social media architect, knowing how to build a presence across platforms that will resonate with our fans and ultimately drive our business. Because in this team, we believe social media managers can be future CMOs.
    • long story short: you will oversee the strategy and creative of some of our most important social media campaigns - working hand in hand with our world class agencies, both on the creative and media side.
    • if you want a tangible example based on former campaigns, remember the meal with the biggest music band of all time that took the world by storm, or that meal with figurines for adults that sold out after 4 days? That kind of stuff. (I do not know if I can say the actual names of the partnerships, since Brian from Legal is probably reading this, we all know he secretly wants to join the social team.)
    • you may wonder how the team is organized and where this role sits: the social media team is part of the marketing department, and reports to the VP of our Brand, Content & Culture team.
  • Qualifications

    Qualifications

    • You know social media.
    • You love working with legal, because you know there’s no good social without legal (hope you’re still reading this, Brian).
    • You value long-term community building over shock value to get 23 seconds of fame.
    • You care about the difference between having something to say and having to say something
    • You know at least one of the following: WAGMI, FPS, OT7 or right click save.

    You have at least one of these “plus”:

    • Paid & Earned media experience
    • Speaking a second language
    • You have already commented “ate” on a post from your fav celeb

    Additional Information

    McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com

    McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

    Nothing in this job posting or description should be construed as an offer or guarantee of employment.