This role will be a key player within our newly developed analytics team, collaborating extensively with our engagement (media) department to manage digital media data and results. While this role sits within our engagement (media) department, you will also partner closely with clients, vendor partners and other McJ departments to dive deeper into:

data connections (setup recommendations, implementation and measurement)

data management (reporting, trending and dashboard management)

and business impact (results/insight management)

This role will help tie advertising impact to business results, ultimately making our advertising strategies stronger and more effective for the brands we partner with.

We are looking for someone with previous experience in digital media data analytics who also understands advertising strategy.

Responsibilities:

Data connections (tracking implementation and measurement)

Lead and execute advertising tracking development and implementation with vendor partners and client web and app teams to ensure we can effectively measure digital media campaigns

Develop client-facing POVs on suggested campaign tracking implementation adjustments to be made, based on platform or vendor partner data evolutions

Utilize common customer path analysis and digital platform knowledge to develop testing strategies to help inform digital plan approach and optimizations

Data management (reporting, trending and dashboard management)

Refine the reporting process for client campaigns including managing the universal data pull and creating report templates

Identify opportunities to automate analyses and find process improvements and efficiencies

Optimize, manage and QA existing reporting dashboards

Analyze marketing performance to centralize vendor reporting and improve our ability to compare digital marketing efforts

Business impact (results/insight management)

Collaborate with the digital media team to identify, track and create a measurement strategy for delivering on client business goals and KPIs, particularly within digital marketing efforts

Effectively communicate complex data insights to key stakeholders to influence overall advertising strategy

Partner with the media team to pull data and provide insights for client-facing reports

Requirements:

5 years of experience in marketing/media data analytics, with an emphasis on evaluating quantitative advertising data to measure business impact for consumer-facing brands

An understanding of media planning and buying strategies across digital and social media

Strong familiarity with ad tech platforms, including an ability to build and interpret data reporting from a variety of digital media platforms such as Google Analytics, Google Campaign Manager and Facebook Ads Manager

Exceptional problem solver with the ability to transition between detailed data and high-level insights

Ability and desire to tell stories and influence strategy through numbers and research

Must be able to communicate effectively within a team, prioritize tasks and have a strong level of accuracy in your work

Familiarity with Google Data Studio, Firebase and BigQuery is a plus

Experience with multichannel attribution models and an understanding of the marketing funnel is a plus