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This is a new role that will support our growing engagement department by collaborating extensively to manage digital media data and results. While this role sits within our engagement (media) team, you will also partner closely with our internal analytics group to dive deeper into data connections, data management and business impact.

This role will be focused on identifying insights that help inform business results, ultimately making our advertising strategies stronger and more effective for the brands we partner with.

We are looking for someone with previous experience in data research and analytics who also deeply understands advertising and media strategy.

Responsibilities:

Collaborate with the media planning team to identify, track and create a measurement strategy for delivering on client business goals and KPIs, particularly within digital marketing efforts

Refine the reporting process for client campaigns including managing the universal data pull, creating report templates and partnering with the media team on data insights

Analyze marketing performance to centralize vendor reporting and improve our ability to compare digital marketing efforts

Within reporting and data management, identify opportunities to automate analyses and find process improvements and efficiencies

Partner with the agency analytics team on optimizing and QAing existing reporting dashboards

Manage, organize and provide data needed from media campaigns for client attribution and marketing mix modeling requests

Utilize common customer path analysis and testing strategies to help inform target audience and messaging approach

Effectively communicate complex data insights to key stakeholders to influence overall advertising strategy

Requirements:

2–5 years of experience in marketing/media data analytics, with an emphasis on evaluating quantitative advertising data to measure business impact for consumer-facing brands

Strong understanding of media planning and buying strategies across digital and social media

Strong familiarity with ad tech platforms, including an ability to build and interpret data reporting from a variety of digital media platforms such as Google Analytics, Google Campaign Manager and Facebook Ads Manager

Familiarity with SQL, Tableau, Google Data Studio and Big Query is a plus

Experience with multichannel attribution models and an understanding of the marketing funnel is a plus

Exceptional problem solver with the ability to transition between detailed data and high-level insights

Ability and desire to tell stories and influence strategy through numbers and research

Must be able to communicate effectively within a team, prioritize tasks, multitask and manage time effectively