We are looking for a media planner to support one of our key accounts and contribute with new business opportunities. This media planner would help manage planning and execution across all channels, with a heavy focus on digital and social media.
This role requires a big-picture mindset with organizational skills and adaptability. We’re looking for a passionate individual who will help us create compelling engagement strategies that bring to life creative concepts in unique and solution-oriented ways. This person should be enthusiastic about collaboration among different disciplines within McJ to develop digital solutions and tactical social executions and to be able to make solid recommendations with compelling logic and enthusiasm.
Broad experience and understanding across digital media tactics (including social) is a must, and knowledge of or experience with managing campaigns on recruitment platforms is a plus.
Responsibilities:
Contribute to supporting the overarching cross-channel media strategies and planning
Collaborate with other media planners, creatives and key team members to develop content and platform strategies and align efforts with a constantly evolving set of business objectives
Support the team in the content creation and planning process, providing insight and key learnings pulled from analytics and market knowledge as well as from additional research and collaboration with internal teams
Lead compiling media data for clients analyzing performance based on a tailored set of key performance indicators (KPIs) and indicate how results should impact future decisions
Research brand category trends, competitive landscape happenings and consumer behaviors relevant to our clients. Identify new audiences, channels and engagement opportunities for our brands
Own and maintain a system for organizing accurate media flowcharts, budget and billing details as well as other partner and vendor information
Identify opportunities to use media in new ways, test new creative opportunities and explore client solutions that fall outside of traditional media
Requirements:
2+ years of experience in media planning inclusive of holistic, multichannel strategies with varying KPIs aligning to business goals
Deep understanding of social network functionality, advertising opportunities and optimization practices from a business perspective across Facebook, Twitter, Instagram, Pinterest, TikTok and YouTube
Experience tracking annual and/or monthly budgets, making sure spend is both efficient and effective
Passion for new/emerging media technologies and ability to engage strategically and tactically across platforms
Excellent analysis, reporting and presentation skills
Excellent oral and written communications, organization and planning skills
Bachelor’s degree