McGarrah Jessee seeks a media supervisor who is both a creative thinker and passionate about the evolving digital media and technology landscape. This person will collaborate with all McGarrah Jessee disciplines to develop digital solutions and be able to make recommendations with compelling logic and enthusiasm. This is a hands-on position managing the strategy, planning and execution of all digital media efforts across McGarrah Jessee clients. The media supervisor will be responsible for building custom, holistic media plans and presenting them to clients on a regular basis. Experience managing multiple tactics (sales, awareness, etc.) across online display, social, OTT and location-based services is a must, as well as using multiple devices. Search marketing experience is a plus.
Responsibilities:
Serve as an expert and thought leader on digital marketing and digital media planning/buying practices for the engagement department and the agency
Monitor and report on relevant trends in the digital media landscape
Possess extensive understanding of the digital advertising industry’s infrastructure and systems Support new business development efforts
Work in coordination with clients’ and the agency’s media planning, digital design/production and account management departments
Brainstorm with agency teammates to create concepts for client projects
Ensure paid digital media, SEM/SEO and social media strategies align to our strategic and tactical goals
Project budget levels and/or budget needs based on client goals
Provide insight on pricing trends, research, client and vendor relationships and processes
Oversee the planning, development, purchase and execution of all digital media strategies
Manage reporting and plan optimization
Manage budgets, IO’s and invoice reconciliation
Develop strong vendor partnerships
Provide written POVs
Act as a mentor for professional growth within the media team
Develop a curriculum to train the media team on best practices, buying approaches and negotiations, analytics and tracking, campaign implementation, digital channel allocation, emerging opportunities and new partnerships
Review and, where appropriate, improve media department processes to reach optimal efficiency
Requirements:
BS/BA and 5 years of experience in digital marketing and online media planning/buying across various channels
A successful track record of supervising and developing direct reports
Strong analytical and math skills
Exceptional oral, written and presentation skills
Proficiency in media software and research, reporting and optimization tools such as MediaMind, Atlas, DART/DoubleClick
Experience with planning tools such as Kantar, Comscore, MRI, Nielsen, eMarketer and Simmons.
Familiarity with web analytics tools such as Coremetrics, Omniture and Google Analytics
Familiarity with STRATA software (or similar)
Experience with Google Ads and Microsoft Advertising
Please do not call. All submissions will be reviewed. Thank you.