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Consumer Insights, Senior Researcher

McGarrah Jessee

Consumer Insights, Senior Researcher

Austin, TX
Full Time
Paid
  • Responsibilities

    McGarrah Jessee is on a quest for a senior consumer researcher who is passionate about research and curious about people, brands and products. The ideal candidate is detail-oriented and knows how to tell a compelling story with data.

    Unlike most research firms, the McGarrah Jessee research team acts as an in-house consumer insights department partnering very closely with our clients — which gives us the advantage of really knowing our brands and their consumers. This deep insight only strengthens our expertise and allows us to make more of an impact on their business. Here, you will see insights and findings get implemented into projects such as written briefs, communication development, new business pitches, business strategy and new product positioning or product development.

    Responsibilities:

    Managing both qualitative and quantitative studies from start to finish, including screener development, recruiting, discussion guide/survey development, programming surveys, data analysis/synthesis and summarizing findings into a report

    Building and maintaining strong client relationships

    Working with and managing third-party research vendors

    Collaborating with Creative, Planning, Integration (Account Services) and other departments

    Authoring client-facing reports and recommendations

    Pitching in on desk research/POVs using both primary and secondary sources

    Requirements:

    Bachelor’s degree with 5-7 years of applicable research experience

    Experience with quantitative and qualitative research design and methodologies; quantitative (discrete choice, MaxDiff and conjoint analysis, etc.), qualitative (focus groups, ethnographies, panel management, etc.)

    Proficient in analyzing qualitative and quantitative data

    Detail-oriented

    Ability to multitask and work on several projects at once

    Good personal time and project management

    Curious about people

    Good at storytelling

    Ability to work effectively with a team and independently

    Interest in branding and communication/advertising

    Strong written and verbal communication skills

    Moderating experience a plus

    Please do not call. All submissions will be reviewed. Thank you.