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Media Planner

McGarrah Jessee

Media Planner

Austin, TX
Full Time
Paid
  • Responsibilities

    McGarrah Jessee believes in the power of a workplace that embraces diversity, equity and inclusion. Review full policy here.

    We are looking for a media planner for one of our key accounts to help manage planning and execution across all channels, with a heavy focus on digital media.

    This role requires a big-picture mindset with organizational skills and adaptability. We’re looking for a passionate individual who will help us create compelling engagement strategies that bring to life creative concepts in unique and solution-oriented ways. This person should be enthusiastic about collaboration among different disciplines within McGarrah Jessee to develop digital solutions and tactical social executions and to be able to make solid recommendations with compelling logic and enthusiasm.

    Broad experience and understanding across digital media tactics is a must, and knowledge of traditional media channels is also needed. Retail experience a plus.

    Responsibilities:

    Contribute to overarching cross-channel media strategies and planning

    Collaborate with other media planners, creatives and key team members to develop content and platform strategies and align efforts with a constantly evolving set of business objectives

    Support the team in the content creation and planning process, providing insight and key learnings pulled from analytics and market knowledge as well as from additional research and collaboration with internal teams

    Assist in compiling media data for clients analyzing performance based on a tailored set of KPIs and indicate how results should impact future decisions

    Research brand category trends, competitive landscape happenings and consumer behaviors relevant to our clients. Identify new audiences, channels and engagement opportunities for our brands

    Maintain a system for organizing accurate media flowcharts, budget and billing details as well as other partner and vendor information

    Identify opportunities to use media in new ways, test new creative opportunities and explore client solutions that fall outside of traditional media

    Requirements:

    2–4 years of experience in media planning inclusive of holistic, multichannel strategies with varying KPIs aligning to business goals

    Experience tracking annual and/or monthly budgets, making sure spend is both efficient and effective

    Passion for new/emerging media technologies and ability to engage strategically and tactically across platforms

    Excellent analysis, reporting and presentation skills

    Excellent oral and written communications, organization and planning skills

    Bachelor’s degree

    Please do not call. All submissions will be reviewed. Thank you.