McGarrah Jessee seeks an assistant media planner with 1+ years of relevant experience/education.
We are looking for someone to assist with the development and execution of media plans for a full-service client. In this role, the assistant media planner will collaborate with agency teams and vendor partners every day to produce customized marketing solutions. This individual will work closely with the media planners, media supervisors, associate media director and media director, as well as numerous other cross-functional team members.
Responsibilities:
Media plan development
Help create and maintain comprehensive media engagement plans based on multilevel client initiatives with ownership of up to five market plans
Assist in planning video (digital, TV/cable), audio (digital, radio), OOH, events and more as needed
Provide and analyze industry and consumer research trends, including but not limited to target audience segmentations, effective media mix, category competitive analysis, etc.
Media plan execution & maintenance:
Partner with buying agency to compile and issue buy specs for traditional media channels
Update and manage flowcharts on a consistent basis
Issue RFPs, negotiate buys, create IOs and posting/traffic instructions and create client reports
Help facilitate and QA digital trafficking
Track campaign KPIs and overall performance
Assist in development and delivery of compelling client presentations
Manage/track client approvals
Create and maintain records of insertion orders, schedules, contracts, etc., and work to meet vendor deadlines
Help reconcile media budgets and partner invoices, working with the invoice auditor
Overall
Keep internal/external teams up to date on media trends, providing formal POVs as necessary
Customize media procedures to achieve the most efficient and effective outcomes
Serve as a stellar brand/agency ambassador both internally and externally
Take clear ownership of assigned tasks
Requirements:
Bachelor’s degree
1+ years of relevant experience/education
Strong written, oral and presentation skills
Ability to juggle multiple projects at once, even under pressure, and deliver a high-quality work product
Strong attention to detail and accuracy is a must
Combination of problem solving, creativity and strong quantitative skills, including analytical abilities and media math proficiency
Multimedia experience, some digital experience preferred
Proficiency in all the necessary tools to get the job done (PowerPoint, Excel, Word, media resources/software, DCM, etc.)
QSR/restaurant experience a plus
This is a remote position.