We are looking for an experienced Marketing Coordinator to lead our marketing initiatives. The ideal candidate has experience managing multiple social media platforms, is skilled in content creation to include photography, videography, and graphic design, can produce engaging copy, and is able to foster long-term relationships with various media outlets and partners.
This position is for full-time employment. Candidate must be able to report to our McLean, VA. This position requires a one-year commitment.
WHAT YOU'LL DO
- Generate, edit, publish and share engaging content across social media channels such as Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube, and Snapchat
- Set up and optimize company pages within each platform to increase the visibility of social content
- Develop copy for social media channels, email marketing, and website
- Work with external website design team to update landing pages and site copy
- Build social audiences on multiple platforms and engage with them on a daily basis
- Nurture relationships with media contacts, customers and referring providers via community outreach, social media interactions and cross-promotional activities
- Implement a monthly content editorial calendar and regular publishing schedule to manage content and plan specific, timely marketing and PR campaigns
- Implement a thorough system of organization for all photo and video content on various servers
- Assist in the drafting and editing of editorial content for various media outlets
- Keep a pulse on social trends, current events, new platform features, and best practices with actionable next steps to keep social media efforts up-to-date and effective
- Regularly analyze social data and metrics, insights, and best practices
- Work in partnership with all other departments (front office, clinical team, business development, providers)
- Design all print marketing materials such as brochures, cards, signage, and mailers
WHAT YOU'LL BRING TO THE TEAM
- Bachelor's degree from a four year university in Communications, Marketing, or Public Relations and/or 3-5 years relevant work experience
- Excellent written and verbal communication skills
- Experience creating and editing content (photo, video, graphic design)
- Demonstrable social networking experience and social analytics tools knowledge
- Positive attitude and excellent organizational skills — must be a self-starter with attention to detail
BENEFITS AND PERKS
- Health, Vision, and Dental Insurance
- Retirement - 401k with match
- PTO and holiday leave
- On-site free parking
- Virtual resources for fitness and mindfulness
- Generous product discounts and complimentary cosmetic services
As a condition of employment, McLean Dermatology and Skincare Center requires all newly hired employees to be fully vaccinated against COVID-19 by their start date unless they have requested and received an exemption from the Company in the form of a reasonable accommodation due to a qualifying medical condition or a sincerely held religious belief or practice.