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Content Marketing Manager

Medable

Content Marketing Manager

Philadelphia, PA
Full Time
Paid
  • Responsibilities

    Job Description

    THE ROLE: 

    We are looking for a talented Content marketing manager to take full responsibility of our inbound marketing strategies including social media, blogs and lead generation.

    Our ideal candidate is a creative marketing professional, preferably with a life science journalism background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

    Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

    RESPONSIBILITIES:

    • Design content marketing strategies and set short-term goals

    • Undertake content marketing initiatives to achieve business targets

    • Collaborate with design and writing teams to produce high quality content

    • Develop editorial calendar, delegate tasks and ensure deadlines are met

    • Deliver engaging content on a regular basis and inspire team members

    • Edit, proofread and improve content

    • Optimize content considering SEO and Google Analytics

    • Analyze web traffic metrics

    • Share content through various channels, ensuring strong web presence

    • Receive customer feedback and generate ideas to increase customer engagement

  • Qualifications

    Qualifications

    QUALIFICATIONS:

    • Proven work experience as a Content marketing manager

    • Proficiency in MS Office and WordPress or other Content Management Software

    • Understanding of web publishing requirements

    • Editorial mindset with an ability to predict audience preferences

    • Hands on experience with SEO and web traffic metrics

    • Expertise in social media platforms

    • Project management skills and attention to detail

    • Excellent communication and writing skills in English

    • BSc degree in Marketing, Journalism or relevant field

    Additional Information All your information will be kept confidential according to EEO guidelines.